“Perry Marshall – Definitive Guide
To AdWords Review…..”
At last, I have the time to read this AdWords course by Perry Marshall and Bryan Todd. Since there are over 250 pages, (NOT some ebook below 100 pages), I decided to scan through before I read the entire guide. Somehow, I read everything, all at once…..
“AdWords Adgroup Strategy…..”
Google AdWords is all about divide and conquer. Organizing your adgroups properly right from the start is crucial to your success. In fact, if you group them well, it would be very easy for you to monitor and tweak them for further improvements.
“Google AdWords Content Network
Tips And Tricks…..”
Announcement: Content network is now Google Display Network.
It is just a change in name, everything else remains the same.
Google AdWords content network used to have very poor converting traffic. That was the reason why so many people used to turn it off. Then Google got rid of many blackhat and low quality AdSense publishers, the quality of the traffic got better and better with time.
This is a really good source of traffic, yet so many people miss it! As for those that try, many of them simply fall flat on their face with nothing to show for! You are about to discover how it can work for your business…..
There are 2 main groups of online business owners, those that do nothing to track their results and those that make money. If you are 100% relying on your intuition and not tracking your marketing results, your chances of being profitable is very slim. (Even if you are really brilliant!)
Not tracking your conversions is no different from driving your car in a dark and unknown area with your headlights off! Dangerous! (Not referring to the late Michael Jackson here!)
You are about to discover how to track your conversions in a way that allows you to have the clearest possible view of your business. This will also allow you make smarter decisions to help you grow your business faster.
“AdWords Bidding Guide…..”
Discover how you can adjust your bid prices to maximize your profits and get the highest possible returns on your money. As you already know, higher cost per click usually means higher positions which also means more clicks for you.
On the other hand, more clicks does NOT mean more revenue or more profits. Here is a tutorial from Google, showing you how to calculate your bid price and how you can use this information to maximize your profits. Watch this video for more details.