“4 Covert Persuasion Triggers…..”
Many good marketers, sales professional and business people understand that persuasion is useful, powerful and totally essential to their success. As long as you have to tell others to do something, you are considered a compliance professional. That includes managers, trainers, teachers, parents and more.
We shall take a good look at some time-tested proven persuasion triggers and see how you can use them specifically in your online business. Let this be a super quick persuasion crash course.
Persuasion Trigger #1: Social Proof
Most people like to believe that majority is right, in fact, we all conditioned to think that way. As long as we see enough of other people doing something, we would think that it is alright to do the same.
Most people put testimonials and success stories on their websites, so they can influence others to believe what they say. Nobody wants to be the odd 1 out which is why people would feel safer when they see others doing what they are about to do.
If you are an affiliate and you have review or presell pages, you are providing social proof for whatever you are promoting. You are showing others that it is a good offer and they should take it.
You can see people abuse this by putting up fake testimonials, fake product reviews and all that, so be careful.
Persuasion Trigger #2: Reciprocity
Give and take? Reciprocity is all about that! When you do someone a favor first, the chances of them doing you a favor in return is so much higher than if you did not do them a favor in the first place.
You will notice many internet marketers and bloggers giving away free information and some of those information are so good that you just cannot find it anywhere else. Now you feel a sense of gratitude towards them, in fact you trust them more, right?
This is why during product launches, the people selling stuff will give away free stuff to you to get you to feel grateful to them so that the chances of you buying their stuff goes all the way up.
Persuasion Trigger #3: Contrast
I learnt about this in my previous sales career. There was an insurance sales professional who always quoted a $1,000,000 sum assured for almost all his potential client.
He sold very few of those, however, he ended up selling a lot more than the industry average! Not only his sales conversion rate was so much higher, his amount per sale on average was among the highest in his company.
This is the law of contrast and comparison in action!
The smart sales person will usually show you the most expensive cars or clothes first before showing you the rest. When you compare the very expensive stuff to everything else, it all seems cheaper than it really is.
Why not create a premium service which cost a lot more then you can easily downsell anything else. When someone does take up your service, you must do it well, however, if nobody takes it up, what have you got to lose?
Persuasion Trigger #4: Liking
As you know people usually buy stuff from people, they know, like and trust. First, you must let others get to know you, give them some free tips to get them to like you and when they trust you, it is easy for them to spend money with you.
This is where market research comes in, find out the demographics, wants, desires, fears of your audience and communicate with them in a way that resonates with them. This is how you build instant rapport, liking and trust. Get to know them first!
If you have a pen name or you are using personality marketing, your character need to be more like your audience so that they can see you as 1 of them and it makes it so much easier for them to believe what you say.
Next
You want more? Check out these 5 covert persuasion triggers. At the end, I will show you how to use these triggers to turn almost everything to your favor.
Enjoy…..
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May You Prosper And
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2 Responses to “4 Covert Persuasion Triggers”
Great content as usual, Sam!
Thanks, I am glad you like it. More good stuff coming up!
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