“Advanced Conversion
Tracking Strategy…..”
There are 2 main groups of online business owners, those that do nothing to track their results and those that make money. If you are 100% relying on your intuition and not tracking your marketing results, your chances of being profitable is very slim. (Even if you are really brilliant!)
Not tracking your conversions is no different from driving your car in a dark and unknown area with your headlights off! Dangerous! (Not referring to the late Michael Jackson here!)
You are about to discover how to track your conversions in a way that allows you to have the clearest possible view of your business. This will also allow you make smarter decisions to help you grow your business faster.
PPC Default Conversion Tracking
If you are using AdWords or any other pay per click engines, usually, they would give you a piece of code known as the conversion tracking code for you to place on your conversion page, commonly known as your thank you page.
The good thing about it is the fact that your conversions will show in your interface, making it easy for you to look at your marketing results. The bad thing is, you can either track leads or sales and not both at once.
PPC Affiliate Conversion Tracking
The best way I know how to track sales for affiliate marketing is using Prosper202. It is a free open source software, you can modify it to your own preference if you want.
You can easily install it on your server and it is also simple and easy to use. The fact that the interface looks really cool, makes it really easy for your eyes to view your marketing results. Bear in mind that it only works for affiliate programs which allow subid tracking, which most good networks do.
Same thing here, you can either track leads or sales and not both at once. If you need to track both, here is What you can do is….. place your AdWords conversion code on your thank you page to track leads and use Prosper202 to track your sales. Simple?
This tip is for you if use squeeze pages before presenting your affiliate offers.
Google Website Optimizer Quick Tip…..
Use 2 variables within your landing page to rotate 2 different offers.
Simple Conversion Tracking
If you are like me and you choose to track both leads and sales with each individual link and you want to see both leads and sales results on a single tracking interface, how about using AdTrackz?
You might be thinking, with so many powerful free tracking tools easily available, why bother to invest in AdTrackz? First of all, it does not cost much, it has unlimited license which means you are allowed to install on as many domains as you want and you get 1 free installation.
AdTrackz
There are many ways to use AdTrackz, when I first bought it in 2006, I only used it to cloak my affiliate links. Then I started to use it for tracking my own leads and product sales. In no time, I started to see what works and what does not work so I tweaked my marketing accordingly.
That was the time when I finally got the revelation of the importance of testing and tracking! Now you know why some marketers always tell you to track because it really works, it really makes you money. After all, money is not made with new fancy ideas but traditional testing, tracking and tweaking!
Here a few clever ways you can use AdTrackz…..
- tracking leads and sales using the same link.
- tracking ppc ads on adgroup or keyword level.
- tracking banner ads, those you pay monthly or by CPM.
If you are paying traffic, you should always be tracking by the individual source so that you know exactly what works for you. In this way, you can focus on traffic sources that work and eliminate those that do not work.
Here a few more clever ways you can use AdTrackz…..
- tracking ezine solo ads.
- tracking article resource links.
- tracking autoresponder emails.
Ezine Solo Ads
All ezines have different prices, number of subscribers and different response rates, if you do not track, you will not know which is good for you business. Those ezines which are profitable, you keep advertising with them, those that are not, drop them fast.
Ezine Ads Quick Tip…..
To find the best ezines for your business, simply use Ezine Directory. Personally, I found a number of really good ezines that I can buy solo ads for cheap. Many times, they are so cheap that even when the response rates are not too good, you can still make it profitable!
Article Resource Links
Every article you submit to article directories, you should have links back to your squeeze page or at least a blog with an popup or opt-in box. Just by tracking, you will know which articles helps convert more leads for you and you can then write more of such articles.
Autoresponder Emails
When you track each individual email, you will soon discover which email makes you the most money. When you find it out, move that email higher up your sequence, let it appear in the first few emails of your sequence instead of placing it at the back.
Email Swaps
Before I forget….. if you do email swaps with others, you should track. After that, you would know who are the email swap partners with highly responsive leads and who are those with lower quality leads.
Email Swap Quick Tip…..
Use EasyClickMate to redirect to your squeeze page so that you can give your email swap partner affiliate commissions for the sales of your product. Now, there is a good reason for others to be willing to do a swap with you.
AdTrack Link Organization
Here is a quick example of how I organize my AdTrackz links so that I can sort them out easily whenever I need…..
- url.com/adtrackz/go.php?c=url_ppc_adgroup_keyword
- url.com/adtrackz/go.php?c=url_soload_ezine_year_month
- url.com/adtrackz/go.php?c=url_bannerad_website_year_month
- url.com/adtrackz/go.php?c=url_emailswap_partner_year_month
- url.com/adtrackz/go.php?c=url_emailseries_emailnumber
Conclusion
AdTrackz will make your testing and tracking so much easier because of the simplicity and accuracy. This is the reason why so many big time internet marketers use it, of course, it is quietly behind the scenes and you did not notice it. Check out the interface of AdTrackz, very neat, simple and easy to understand…..
This old-school style of tracking your traffic sources was never a sexy thing, however, it always makes you money! If you do not track, you will never know what makes you money and what makes you nothing. Give it a try, you will never regret your decision to become an avid tester! Starting from now…..
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WAIT, There Is More!!!
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Enjoy…..
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May You Prosper And
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