“Boost Your Conversions
By Building Trust…..”
Integrity is the foundation of all long term profitable businesses. This is why you must focus on building trust. Trust is no easy feat, it takes time to build, however, it takes just a few moments to destroy. Trust building is an on-going business process rather than a task which you do it once and you forget about it.
You are about to discover how you can boost your leads and sales conversions simply by building trust. It is really simpler than you think…..
Higher Trust = Higher Conversions
As much as persuasion strategies are very important, without trust, it will not stand. If you are interested in persuasion strategies, you can look at these 2 blog posts.
1 more benefit of trust building….. when you are seen as a more trustworthy business, you can raise prices and people will still be glad to buy from you! They will not even bother to compare your offer with your direct or even indirect competitors!
If you are in an industry or market place where you appear to be very highly trusted, you can end up making your competitors look like scams when compared to you, even though they are not scams! Just that you are more trustworthy. This is the law of contrast and comparison at work.
How To Be Trusted
First and foremost, be trustworthy, do not pretend or simply put up a false front, never mislead others, especially with your words in the form of ads, emails, blogs, articles, videos and such. When someone pays you for your product, deliver to them and do it fast, at least, deliver it on time.
Always deliver your promise or over deliver if you can. Do what you say you will do. For example, in the titles of your ads, articles and blog posts, your email subject lines are like your promise, your body content is where you deliver on your promise.
Trustworthy Business
Here are a few simple ways to show others that your business is a business that they can trust. The other benefit you get is that, it will also help you to boost your Google AdWords quality score, resulting in lower cost per click.
Privacy Page:
Having a privacy policy page shows that you are a real business. Use simple words so that it is easy to read and understand.
About Page:
Be real, be honest, be candid, so that people can easily relate to you and bond with you. Such bonding leads to instant rapport and trust.
Contact Page:
Allow others to contact you through a web form. Do not use emails like noreply@yourdomain.com because it makes you appear cold and distant.
Trust Builds Confidence
Many consumers have been scammed online and you need to build their confidence so that you can get them to take an action such as entering your email or their credit card number. You can do that by adding a few elements of trust near your conversion area such as opt-in area or order area.
Privacy Statement
Near your opt-in area, you can add an privacy statement that assures people that you will protect their privacy, this will boost your leads conversions.
Security Statement
Near your order area, you can add credit card and PayPal logos, (add logos of FedEx, UPS, DHL if relevant), this will boost your sales conversions.
As Seen On
Have your business been featured on radio, television, magazines, print media? Maybe some popular websites, such as news sites? Add their logos to boost your credibility.
Business Seals
Near your opt-in area or order area, you can add some business seals such as Better Business Bureau Online, SSL Certificate, TRUSTe, McAfee Secure. These are not cheap, however, if you can boost your conversions by adding them, it will be well worth your money.
First Impression
First impression counts, you miss this, everything else is useless! Your site must load fast if not, you appear to be unreliable. The look of your site must be clean and professional, no need to be fancy. No broken links, it makes you appear very unprofessional.
Conclusion
Now, you can see that being trustworthy has many benefits and it is well worth your effort. Go ahead, implement a few of these ideas in your business right now. You will thank me for it…..
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Enjoy…..
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May You Prosper And
Be In Health,
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