“ClickTale Analytics Review:
Traffic Conversion Booster…..”

Today, I just want to share with you a clever way to understand your web visitors better. By doing that you will be able to boost your conversion rates for your landing pages and sales pages very quickly. Before I continue, I need to tell you about a very popular song which nobody should ever sing in any wedding…..

Guess what, the song you should never sing at a wedding is none other than….. Every Breath You Take by The Police…..

Why not? It is such a nice song which many people love and so many people already sang it at their wedding. You see, I am not about to make fun of anybody and I really like the music of The Police.

Listen carefully to the lyrics, it is all about surveillance, control, jealousy and being possessive. Do you think you want these few elements in your marriage? Probably not, right?

Anyway, here is part of the original lyrics:
Every breath you take and every move you make,
every bond you break, every step you take,
I’ll be watching you…..

Can you feel the sense of surveillance and control, ironically the name of the band is The Police. I will not go on to explain about jealousy and being possessive. Instead, I will get back to telling you about how you can boost your landing page conversions.

Here is my less poetic modification of the lyrics:
Every breath you take and every move you make,
every time you click, every time you read,
I’ll be watching you…..

As you can clearly see, my modified version will never as poetic as the original. Also, I do NOT know of any software that can track the breathing patterns of web visitors! However, I found this tool which can track almost every movement of your web visitors.

ClickTale

ClickTale is much more than a spy tool, I call it a surveillance tool because it records the movements of your visitors then it shows it to you as a video! It will show you exactly which section of your page is getting read and which is not.

Do not ask me how it is possible, I cannot explain how this technology works because I did not build this tool. All I know is, it works and it helps you to know exactly what to split test and where to fix. If this does not boost your conversions, I really do not know what will.

Most of people are limited to testing elements such as headlines, call to action, buttons and such, not anymore….. If you do know exactly what to split test other than the usual stuff, then you will find out when you use ClickTale.

It is so easy to install and if you are using WordPress, good news for you because there is a WordPress ClickTale Integration Plugin. This is great if you use WordPress as landing pages, just like me.

There is a free version of ClickTale, you can play around with it before you decide to invest in the paid version. Check it out to see if you like it. I sure do, which is the reason why I strongly recommend that you use it too.

Enjoy…..

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“Google Analytics Tutorial…..”

By now, you probably realized that Google Analytics is one of the best analytics tools ever and it has an unbeatable price which is $0. To get an account, all you need to do is to open a Google account or you can sign up with your existing Gmail account.

Once you login, you want to add a website profile.

Google Analytics: Tracking Code

Grab the new tracking code so that you can put it in the footer of all your pages which you want to track.

Google Analytics: Profile

When editing your profile, you want to check on apply cost data.

Google Analytics: Goals

You can set up multiple goals per website.

Turn on your goal and select head match.

Google Analytics: Goal Funnel

A typical goal funnel would look like this…..

• Squeeze Page:
  Get people to give you their email.
• Confirmation Page:
  Remind people to confirm they want to receive your emails.
• Sales Page:
  Make a good offer in a persuasive manner to get people to buy.
• Order Link:
  Always track how many people actually click on your order link.
• Thank You Page:
  Your buyers land here after successfully making a purchase.

If you are an affiliate, you can set your affiliate link as the final goal of your funnel, then you track your sales separately.

Here is an advanced way to segment Google Analytics goal funnel. This is slightly more complex so just skip it if you are unsure.

The reason why you want to track your goal funnel is because you want to know exactly which stage of your funnel is slowly your sales down. Then you will know exactly where to fix when problems occur.

Simply by improving part by part, before you know it, your conversion rates will start to go up and you will start making more money even if you have the same amount of traffic.

Google Analytics: Link Tagging

You can tag all your links to track your traffic source so that you know which are your best and worse traffic sources.

• Source:
  google, yahoo, msn, print publication
• Medium:
  ppc-search, ppc-content, banners, ezines
• Campaign:
  trial-offer, limited-offer, special-offer
• Term:
  keywords, search terms
• Content:
  ad copy, ad creatives

Example:

http://www.url.com/page?utm_source=google&utm_medium=ppc-search&utm_campaign=test&utm_term=keyword&utm_content=ad001

That is what a link would look like when you tag it, do not have to use all the fields, just use whichever is relevant to your business.

Adding this tags to all your links manually may take you some time, fortunately, you can do auto tagging when you use AdWords.

Personally, I prefer manually tagging over auto tagging and I like using this Google Analytics Destination URL Builder to create links with tags.

Enjoy…..

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