“Google AdWords Content Network
Tips And Tricks…..”

Announcement: Content network is now Google Display Network.
It is just a change in name, everything else remains the same.

Google AdWords content network used to have very poor converting traffic. That was the reason why so many people used to turn it off. Then Google got rid of many blackhat and low quality AdSense publishers, the quality of the traffic got better and better with time.

This is a really good source of traffic, yet so many people miss it! As for those that try, many of them simply fall flat on their face with nothing to show for! You are about to discover how it can work for your business…..

Why You Must Use Content Network

Here are a few good reasons why you must use it…..

• Unlimited Traffic:

There is more traffic on content network than search network.

• Lower Cost Traffic:

Content network traffic usually cost lesser than search network.

• Just Like Media Buying:

With the option to use image ads, this is just like media buying.

• Harder For Others To Spy On You:

It is hard for your competitors to spy on your campaigns.

You may be thinking that search network has better quality traffic and you are right! However, with the lower cost per click and a much larger volume of traffic, it all makes sense to use content network.

When you want to scale up your traffic, you would buy more ads, this is known as media buying. Content network has the option of placement targeting and image ads which helps you get used to media buying.

Using some of these research tools, anyone can spy on your Google AdWords search campaigns, however with content network, it is impossible! By the way, I am not knocking any keyword tool, I still like them and I still use them today.

The Difference

The main difference between search network and content network is the difference between the frame of mind of the people…..

• Search Network:

These people are actively searching for something on Google by typing in some keywords or phrases.

• Content Network:

These people are not searching for something, they are reading articles or blog posts on some websites or blogs.

The way you track your results is also different. For search you need to use broad, phrase and exact keyword matching and for content, just using broad match will do. Therefore, for search, you track by individual keywords and for content, you track by each adgroup.

Now that you know the difference between the 2, you can have a different strategy for them. After all, marketing is all about serving people and you can only serve people well when you truly understand them.

Content Network Steps

Step #1 – Separate Campaigns

You must separate your search and content into different campaigns because you not only want to have different bid prices, you also want to write different ads to target your audience more accurately.

For search network, you usually will do well with your keywords in your headline, this is not the case with content network. With content network, your ads must really stand out in order to grab the attention of people.

Step #2 – Placement Reports

Till today, so many people are still not aware that there is an option to run placement reports! Good for you, bad for them! When you do this, you can see which sites your ads are appearing on and how well they are performing.

Step #3 – Negative Sites

Keep a look out for sites with high impressions and low clicks or clicks that are not converting. Simply delete these sites and use them as negative sites so that your ads will not appear on them again.

Step #4 – Peel And Stick

With your placement reports, you will also notice that some pages are converting well for you. You delete them and place them into a separate managed placement targeted adgroup.

Step #5 – Banner Ads

Get your adgroups which are converting, duplicate them and create banner ads. Create ads in all the sizes available, make sure you have at least 2 ads per size so that you can split test.

When creating image ads, you just have to use the ad copy of your top converting ads. You can use animated gif ads so that you can draw more attention and get more clicks.

You do not have to delete your text adgroups, you simply duplicate them so you end up with identical adgroups with image ads instead of text ads. Now you have the best of both worlds.

Step #6 – CPM

Consider paying on a cost per 1,000 impressions (CPM) basis instead of the usual cost per click. You might get more clicks for the same cost, so test it and see if it works better for you.

Image Ads

Your URL and Google link will be placed at the bottom of each image ad. The height of your images will be resized by about 11 to 22 pixels and it all depends on the image size you selected. They will only resize your images rather than cropping them. You can also resize the images yourself.

Since we are talking about image ads, do create some images for FaceBook ads, the dimensions are 110 x 80. Take note that FaceBook do not allow animated gif images. Fortunately Google allows it.

Ideas To Consider

Whenever you are doing placement targeting and you know that certain sites are converting very well for you, you might consider buying advertising space directly from the site owners.

You take a screenshot of your AdWords account. Show these site owners what you are paying for an ad on their site. Then make them an offer to advertise directly on their site and cut out Google as the middle man.

Since you already know your numbers, there is no risk for you, just place your ads on their sites and get targeted traffic. This idea will take some time to get started, however, once you have it in place, it is easy to maintain.

Many times, these sites are not huge sites run by large corporations, they are small sites run by ordinary folks like you and I. This makes it easy to approach them to make a deal. You can even request to pay 30 days after advertising instead of paying up front. This will also improve your cash flow.

Conclusion

I hope you have a clearer picture of the content network and how it can help you in your business. Some of the ideas you just saw might sound too simple, however, when you do it, you will surely see results.

Enjoy…..

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“Monetization Strategy…..”

When it comes to marketing online, having a clear monetization strategy is a must, if not you will not make any money. People who are new to online marketing are usually very confused about this and they just cannot pin point what exactly is going on. Sometimes, even the more seasoned marketers also have issues with their strategy.

In short, there are a few important components in an online business:

• traffic: getting visitors to your website
• conversion: converting visitors into profits

You are about to discover how you can combine them to work in your favor. Then you will also see how you can use content for getting traffic, improving conversions and much more…..

Conversion Strategy: How Do You Get Paid?

Some of the most common ways for you to get paid:

• selling digital/physical products as a merchant
• selling digital/physical products as an affiliate
• selling your services as a free lancer
• selling ad space on your website/blog
• placing ads like AdSense or eBay ads
• allow others to buy your business

There are so many good strategies out there and you need to pick one main strategy for your business. You can also combine more than one strategy, however, you need to make sure your combination works well.

For example, I usually have digital products which I sell as a merchant and at the same time, I promote other products as an affiliate. I do not sell ad space or put up AdSense or eBay ads.

You would notice that many bloggers sell ad space, put up AdSense or eBay ads. You would also noticed that some of them also provide services such as writing, design, programming and more.

Some people build a website with only one intention which is to sell if off at a high price. Personally, I am not in favor of this strategy because it takes too long to get paid.

Traffic Strategy: How Do You Get Traffic?

There are main 2 categories of traffic, though there are many sources of traffic:

• paid traffic: pay per click, banners ads, ezine ads, pay per view
• organic traffic: seo, articles, blogging, social media, referral

What I just mentioned are the more common sources of traffic, there are much more traffic sources that I have not mentioned yet. If I were to mention everything, this would become a super long blog post.

Notice that I said organic traffic instead of saying free traffic? Organic traffic requires more work and it takes more time than paid traffic. Ultimately, you always have to trade your skills and your effort or your skills and your money for traffic.

Paid Traffic requires you to create compelling ad copy, it is usually easy to track your returns, also the traffic is fast and consistent.

Organic Traffic requires you to put in more effort, tracking is not as easy as paid traffic, also the traffic can be unpredictable.

As for quality of traffic, it all depends on your individual traffic source. Only when you track then you can find out if the quality of your traffic is good. If it is good, your returns will be higher.

From personal experience, paid traffic usually converts into profits much faster than organic traffic.

Traffic And Conversion Match

Also nobody seems to talk about this issue of matching your traffic type to your conversion strategy. You can send very high quality traffic to websites which uses a strategy that does not match the traffic and it would result in no profits.

For paid search traffic, people are actively searching for something, you can send them to a landing page which is usually a salesletter, product review page, product comparison page or squeeze page.

If you give people what they are searching for, conversion should not be an issue. When people click on your ad, usually they know that it is an ad yet they are still willing to click on it, this only shows that they are interested in what you have to offer.

For organic traffic, people are usually searching for information and if you have content on your websites or blogs, they would want to read it. They are expecting content rather than sales pitch.

On your content pages, you could have links to pages which you are selling something. Maybe you are not selling anything except ad space and you also display AdSense or eBay ads.

High Quality Content

Content Leads To Conversion

With high quality, well-researched, well-written content, it will help to build trust and establish credibility. People are not stupid, when they see badly written or poor-presented content, they might want to leave your website fast.

When you use high quality content on your sites, more people will trust you. When people trust you, they will give their attention to you, eventually, they will be more willing to invest in your products or your services or they keep reading your blog and they recommend others to you.

This is how high quality content can lead to better conversions, it will always work, no matter which monetization strategy you choose.

Content Leads To Traffic

Content can be in multiple forms, mainly, text, audio, video. For text, you can submit articles to article directories, post them on information sharing sites (web2.0) and more. For audio and video, you can submit them to their relevant directories.

As you publish your content in many places all over the internet, you get more incoming links. These links will get you direct traffic, such as article marketing and web2.0 sites. When you get more links, your rankings on the search engines will go up.

This is how content can help you get more organic traffic, not too fast, not too slow and you may end up with good long term results.

Text based content (articles) can be converted into videos (power point slides with audio) and submitted to video sites like YouTube.

Your Content Is Your Product

Get serious with your content and treat it as your products, think of it this way:

• presell or review pages are products of an affiliate
• content-based blog posts are products of a blogger
• articles are products of an article marketer
• videos are products of an video marketer
• emails are products of an email marketer
• ppc ads are products of a ppc marketer

Now you can see content in a different light, not only can you package it into an ebook or ecourse to sell on ClickBank, you can also use it for so many other different purposes.

Action Steps

• Start with a simple monetization strategy.
• Build your site with high quality content.
• Buy some traffic and track your results.
• Improve your conversion rates.
• Generate even more traffic.
• Find more ways to monetize.
• Repeat.

I know it sounds simplified, this is still good enough to get you thinking through your monetization strategy.

For maximum conversions, every individual web page should have only one single purpose and zero distractions.

Enjoy…..

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“Internet Marketing Reviews…..”

How many times have you joined an email list only to unsubscribe a week later? This happens when your expectations were not met, you expected high quality content yet you ended up with endless amount of sales pitch asking you to buy a bunch of crap. I will tell you straight up…..

What Can You Expect Here

In every market that you enter, you should always start with ppc. (I do that all the time.) The reason why you do that is because you need to get enough traffic in the shortest possible time to test if your idea will sell.

Remember: no traffic = no sales = no money

PPC And Affiliate Marketing

By looking at this domain name, you can expect lots of ppc tips. Tips would also include….. entering markets, picking affiliate offers, researching keywords, setting up campaigns, ad writing, landing pages, email copy and more.

Social Media And Direct Marketing

Sometimes I do cover SEO, blogging and social media. As much as I am a hardcore direct marketing nut, there is no way we can ignore social media. The key here is to use SEO, blogging and social media as a tool for direct marketing.

You can always expect to hear about selling, selling and more selling. After all, if you do not sell anything, you do not get paid, right? Even if you are doing CPA offers, getting someone to take an action is considered selling as well.

ClickBank And Niche Marketing

There are no end of opportunities with ClickBank for both affiliates and product owners, therefore, you will always hear me talking about ClickBank.

There was a point of time I avoided ClickBank because I hate waiting for checks to be cleared. I live in Singapore and it takes about 2 weeks for the check to arrive and another 4 – 6 weeks for them be cleared. Not that I am impatient but it was bad for cash flow since I pay for most of my traffic.

Since ClickBank started to pay through direct deposit, I focused my attention back on it again. In fact, I even moved 1 of my niche membership site to ClickBank. It is not the perfect affiliate network, however, learning to work with it has paid off very well.

Conversions And Tracking

List building is really important, at least for most information-based niches. Conversion rates must be tracked properly so that you can know if you are profitable. Be prepared to discover some elements that can really improve your conversion rates. Your cost per lead and cost per sale can be cut down as well.

Product Reviews

Most of my affiliate presell sites are usually a bunch of comprehensive product reviews. They convert really well for me and over time, I have grown to enjoy writing product reviews. Unlike most people who review products just for a commission, I do it to educate and inform you so you can make a better decision.

My reviews are usually more unbiased and accurate because….. I read the ebook, watch the video or use the software before reading the salesletter so that I will not be distracted by the sizzle of the sales message.

Product Types

First of all, I will NEVER promote anything that I personally do not believe in! No unethical products, no spamming products, no network marketing related stuff.

You will never see me promote stuff like those ready-made sites or content where all everyone gets the same thing. Imagine many people having the exact same site or content, where is the USP? (Unique Selling Preposition)

Many times, you will see people trying to sell you stuff like those business-in-a-box….. none of it works. What you need is to develop your own USP even if you are an affiliate.

Think about what makes you unique compared to your competitors and turn that into an advantage or a benefit that people can see. Once you do that, not only more people will want to buy from you, your competitors will have a hard time trying to knock you off.

Personally, I like the finer things in life and I always find myself leaning towards more refined things rather than just anything thrown together just to make a quick buck. Do you also feel the same way?

I definitely appreciate well-researched and well-produced products or services where we as the customers really experience that spirit of excellence. Every time I see such a product, I will recommend it.

Opinions And Decisions

I am blessed that I always get a review copy of new products before they are officially launched, sometimes months in advance. Remember that reviews are merely my personal opinion, the decision to buy or not to buy is ultimately yours.

Many times, I get to test the methods in new ebooks so that I know how well they work. At times, when I highly recommend a particular product, I would sweeten the pot by offering my own bonus. They are usually short and straight to the point reports which you cannot find anywhere else.

Your Take Away

Even when you choose not to buy what I recommend, the reviews will be written in such a way that when you read it, you can at least take away some good ideas which you can implement in your business.

When that happens, email me and share your good results with me. With such a negative world, I actually love hearing good news! If you do much better than me, I will be really proud of you, no jealously here. I may even want to do a case study with you as the main character.

What NOT To Expect And Why

Other than blog posts, you will rarely get additional free advice from me. This is only to be fair to customers and clients who are already paying me.

However, if you post a comment on any blog posts, you will get replies. When you email me with simple or specific questions, those that takes me a short paragraph to answer, I will surely reply you.

On the other hand if you ask very general or very personal questions, I might not be able to help.

Want More?

Maybe you really need very specific help, you can request a quote for a session of consultation. Fees can vary depending on topic and duration. Of course, fees can vary depending on the demand for my time.

Sometimes, if the help you need is really beyond me, I cannot take your money because I may not be able to help. I promise to be straight forward and upfront with you, no hidden fees for sure.

Important note: This post was not meant to sell you consultation! I really prefer to be behind the scenes, working on my business. Usually, working on the traffic conversion and sales optimization.

Hope you will enjoy being on this email list. Not just for the first few weeks but for a long long time…..

Enjoy…..

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