“Perry Marshall – Definitive Guide
To AdWords Review…..”

At last, I have the time to read this AdWords course by Perry Marshall and Bryan Todd. Since there are over 250 pages, (NOT some ebook below 100 pages), I decided to scan through before I read the entire guide. Somehow, I read everything, all at once…..

Definitive Guide To AdWords <== Click Here Right Now

On top of this guide, you will also get AdWords Advertising Coupon and the audio version of Advanced Strategies for Making Your Website Pay. That is not all you will get, you also get these additional modules…..

• Affiliate Module
• Beginners Module
• Copywriting Module
• UK Marketing Module
• Info Marketing Module
• Content Network Module (My favorite module!)

Announcement: Content network is now Google Display Network.
It is just a change in name, everything else remains the same.

Knowing about AdWords is never enough which is why these modules are really helpful to your business. What you are about to get is not just a course about AdWords, you also get additional modules which will help you get ahead in your business.

• Basic Package – you get 1 module.
• Expanded Package – you get 2 modules.
• Deluxe Package – you get all 6 modules.

By now you probably realize that Perry Marshall might be the most trusted expert when it comes to AdWords and some other related topics such as traffic conversion and more. I took a lot of notes while reading and I will share with you, the 10 most important AdWords tips (in random order)…..

1. Group your keywords in narrow themes.
2. Peel and stick your top keywords.
3. Continue to split test your ads.
4. Add more negative keywords.
5. Maintain high quality score.
6. Use targeted landing pages.
7. Find the top desire of your audience.
8. Separate search and display network.
9. Always track your conversions.
10. Use geo-targeting whenever possible.

Do all the above and you will be more than ready for the new economy! After reading this review, if you are still not fully persuaded that this might be the most important AdWords course, I suggest you read the entire letter for Definitive Guide To AdWords.

Definitive Guide To AdWords <== Click Here Right Now

As I was reading, I felt as if the entire book was written chapter by chapter in a random order before it was carefully arranged in the best possible sequence.

I almost forgot to mention that, some audios from the coaching program by Perry Marshall and Bryan Todd were also included.

The audio about USP was very interesting and I discovered many hidden gems from there. I am sure you will also get useful ideas too.

The best audio among all, (in my humble opinion), was the audio about the 8020 principle and to use it effectively in your business, your marketing and much more.

The Truth About Web Traffic…..

Look at your calendar, this is not 1999. Nothing is free online, especially web traffic. You do not want any random web traffic but web traffic that is highly targeted and will converted into profits in your pocket. You also want total control of your traffic, which is why you want to buy clicks.

Most advertisers are spending too much money on AdWords and not getting their investment back. Investing in this Definitive Guide To AdWords will certainly help you to slash your bid prices by 50%, 70%, 80% or even more!

If you are not willing to invest this small amount to learn how to use AdWords the right way, you should not even be in the game. You will probably get slaughtered by the system. They will take as much of your money as possible without giving you anything back.

** Market Smarter – NOT sell harder
** Get More For Less – NOT just spend more

Definitive Guide To AdWords <== Click Here Right Now

I strongly recommend you invest in the Definitive Guide To AdWords because I respect Perry Marshall for his work and also for his integrity. Till today, I am still learning from him and it helps to keep me ahead of competition.

If I did not read the earlier version of this guide when I started out, I would not be where I am today, having a few profitable websites and commanding a premium fee for managing campaigns.

This might be 1 of the best business investment you can make! If you go through the entire course and you cannot find anything of good value, I suspect that you are either illiterate or hard of hearing…..

Enjoy…..

FREE Google AdWords CheatSheet (Value: $49)
Advanced Ninja-Style AdWords Marketing
No Need For Expensive AdWords Software
Start-To-Finish AdWords Walk Through

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Click Here Right NOW >>

“AdWords Adgroup Strategy…..”

Google AdWords is all about divide and conquer. Organizing your adgroups properly right from the start is crucial to your success. In fact, if you group them well, it would be very easy for you to monitor and tweak them for further improvements.

This is also known as the AdWords account structure strategy. Do this and you will end up getting more clicks for less money while saving time…..

AdWords Campaign Settings

You start with the 3 most important settings of all…..

• Accelerated Ad Delivery

Select accelerated mode to show your ads as quickly as possible.

• Even Ad Rotation

Rotate ads evenly so your test results will be as accurate.

• Show Quality Score

Edit your columns to see your quality score.

AdWords Campaign Organization

It is recommended that you separate your campaigns by countries because different countries will perform differently for you and you need to adjust your bids accordingly. I like to separate my campaigns into these countries…..

• United States, Virgin Islands (US), Canada
• Great Britain, Virgin Islands (GB), Australia, New Zealand
• International (All Other Countries)

If you are promoting offers only for USA or only for a specific local area then you need to select only that location. Which means you excluded other countries or locations. You can also sort your campaigns this way…..

• US, Virgin Islands (US)
• Canada, GB, Virgin Islands (GB), Australia, New Zealand
• Other English Speaking Countries
• International (All Other Countries)

Announcement: Content network is now Google Display Network.
It is just a change in name, everything else remains the same.

Traffic from search network and content network are totally different, therefore you need to bid different prices and you need to write different ads. Which is why I recommend that you further separate your campaigns in this manner…..

• Search – Google
• Search – Partners
• Content – GMail
• Content – Automatic Placements
• Content – Managed Placements

In the end, you may end up with the following campaigns…..

• Search – Google – US; VI; CA
• Search – Google – GB; VG; AU; NZ
• Search – Google – International
• Search – Partners – US; VI; CA
• Search – Partners – GB; VG; AU; NZ
• Search – Partners – International
• Content – GMail – US; VI; CA
• Content – GMail – GB; VG; AU; NZ
• Content – GMail – International
• Content – Automatic Placements – US; VI; CA
• Content – Automatic Placements – GB; VG; AU; NZ
• Content – Automatic Placements – International
• Content – Managed Placements – US; VI; CA
• Content – Managed Placements – GB; VG; AU; NZ
• Content – Managed Placements – International

This whole thing might sound like a lot of work! The good news is you can simply use AdWords Editor to help you save time. You can simply add your country settings into your spreadsheet then upload into AdWords Editor.

Individual Campaign Settings (AdWords Web Interface)

Search Network – Google Only

- Exclude Content Network
- Exclude Search Partners

Search Network – Search Partners Only

- Exclude Content Network
- Exclude Google

Content Network – GMail

- Exclude Search Network
- Exclude Most Categories
- Include GMail

Content Network – Automatic Placements

- Exclude Search Network
- Exclude Some Categories
- Exclude GMail

Separate text ads and image ads into different adgroups. Run your reports so that you know which sites are not converting. Then you exclude them. You take the high converting sites and the copy them over to the campaign for managed placements.

Content Network – Managed Placements

- Exclude Search Network
- Exclude Some Categories
- Exclude GMail

Same thing here, you must separate text ads and image ads into different adgroups. No keywords required, you use select placement sites or pages.

Conclusion

There you go! The foundation of an unshakable AdWords account starts like that. Quick tip for search, each time you see that a particular keyword has a decent amount of searches and it is performing well, pause it from the main adgroup and then copy it into an new adgroup. You can then write more targeted ads and create more target landing pages to boost your conversions.

Enjoy…..

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“Google AdWords Content Network
Tips And Tricks…..”

Announcement: Content network is now Google Display Network.
It is just a change in name, everything else remains the same.

Google AdWords content network used to have very poor converting traffic. That was the reason why so many people used to turn it off. Then Google got rid of many blackhat and low quality AdSense publishers, the quality of the traffic got better and better with time.

This is a really good source of traffic, yet so many people miss it! As for those that try, many of them simply fall flat on their face with nothing to show for! You are about to discover how it can work for your business…..

Why You Must Use Content Network

Here are a few good reasons why you must use it…..

• Unlimited Traffic:

There is more traffic on content network than search network.

• Lower Cost Traffic:

Content network traffic usually cost lesser than search network.

• Just Like Media Buying:

With the option to use image ads, this is just like media buying.

• Harder For Others To Spy On You:

It is hard for your competitors to spy on your campaigns.

You may be thinking that search network has better quality traffic and you are right! However, with the lower cost per click and a much larger volume of traffic, it all makes sense to use content network.

When you want to scale up your traffic, you would buy more ads, this is known as media buying. Content network has the option of placement targeting and image ads which helps you get used to media buying.

Using some of these research tools, anyone can spy on your Google AdWords search campaigns, however with content network, it is impossible! By the way, I am not knocking any keyword tool, I still like them and I still use them today.

The Difference

The main difference between search network and content network is the difference between the frame of mind of the people…..

• Search Network:

These people are actively searching for something on Google by typing in some keywords or phrases.

• Content Network:

These people are not searching for something, they are reading articles or blog posts on some websites or blogs.

The way you track your results is also different. For search you need to use broad, phrase and exact keyword matching and for content, just using broad match will do. Therefore, for search, you track by individual keywords and for content, you track by each adgroup.

Now that you know the difference between the 2, you can have a different strategy for them. After all, marketing is all about serving people and you can only serve people well when you truly understand them.

Content Network Steps

Step #1 – Separate Campaigns

You must separate your search and content into different campaigns because you not only want to have different bid prices, you also want to write different ads to target your audience more accurately.

For search network, you usually will do well with your keywords in your headline, this is not the case with content network. With content network, your ads must really stand out in order to grab the attention of people.

Step #2 – Placement Reports

Till today, so many people are still not aware that there is an option to run placement reports! Good for you, bad for them! When you do this, you can see which sites your ads are appearing on and how well they are performing.

Step #3 – Negative Sites

Keep a look out for sites with high impressions and low clicks or clicks that are not converting. Simply delete these sites and use them as negative sites so that your ads will not appear on them again.

Step #4 – Peel And Stick

With your placement reports, you will also notice that some pages are converting well for you. You delete them and place them into a separate managed placement targeted adgroup.

Step #5 – Banner Ads

Get your adgroups which are converting, duplicate them and create banner ads. Create ads in all the sizes available, make sure you have at least 2 ads per size so that you can split test.

When creating image ads, you just have to use the ad copy of your top converting ads. You can use animated gif ads so that you can draw more attention and get more clicks.

You do not have to delete your text adgroups, you simply duplicate them so you end up with identical adgroups with image ads instead of text ads. Now you have the best of both worlds.

Step #6 – CPM

Consider paying on a cost per 1,000 impressions (CPM) basis instead of the usual cost per click. You might get more clicks for the same cost, so test it and see if it works better for you.

Image Ads

Your URL and Google link will be placed at the bottom of each image ad. The height of your images will be resized by about 11 to 22 pixels and it all depends on the image size you selected. They will only resize your images rather than cropping them. You can also resize the images yourself.

Since we are talking about image ads, do create some images for FaceBook ads, the dimensions are 110 x 80. Take note that FaceBook do not allow animated gif images. Fortunately Google allows it.

Ideas To Consider

Whenever you are doing placement targeting and you know that certain sites are converting very well for you, you might consider buying advertising space directly from the site owners.

You take a screenshot of your AdWords account. Show these site owners what you are paying for an ad on their site. Then make them an offer to advertise directly on their site and cut out Google as the middle man.

Since you already know your numbers, there is no risk for you, just place your ads on their sites and get targeted traffic. This idea will take some time to get started, however, once you have it in place, it is easy to maintain.

Many times, these sites are not huge sites run by large corporations, they are small sites run by ordinary folks like you and I. This makes it easy to approach them to make a deal. You can even request to pay 30 days after advertising instead of paying up front. This will also improve your cash flow.

Conclusion

I hope you have a clearer picture of the content network and how it can help you in your business. Some of the ideas you just saw might sound too simple, however, when you do it, you will surely see results.

Enjoy…..

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Advanced Ninja-Style AdWords Marketing
No Need For Expensive AdWords Software
Start-To-Finish AdWords Walk Through

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“AdWords Bidding Guide…..”

Discover how you can adjust your bid prices to maximize your profits and get the highest possible returns on your money. As you already know, higher cost per click usually means higher positions which also means more clicks for you.

On the other hand, more clicks does NOT mean more revenue or more profits. Here is a tutorial from Google, showing you how to calculate your bid price and how you can use this information to maximize your profits. Watch this video for more details.

Thank you for watching this video.

Enjoy…..

FREE Google AdWords CheatSheet (Value: $49)
Advanced Ninja-Style AdWords Marketing
No Need For Expensive AdWords Software
Start-To-Finish AdWords Walk Through

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“Which Of These AdWords (PPC) Problems Are You Facing?”

By now you might have discovered that Google AdWords (PPC) is not a walk in the clouds, there are problems you face that just seems to keep getting worse….. That was how I felt when I got started, however, with some little tweaks, many problems can be solved easily.

Problem #1: Taking Too Much Time To Build Campaigns

Are you taking too long to set up your PPC campaigns? Setting up campaigns is the first thing then you must to test, track and tweak them. This seems like an endless process.

PPC campaigns which are well-structured will make you a lot of money. This only means that, the more campaigns you have, the higher your chances of success. If you can build more well-structured campaigns in a shorter time, this will give you an advantage over people who are slower than you.

Solution #1:

You can build campaigns simply with spreadsheets and AdWords editor. You can refer to the FREE AdWords system, there are instructions that shows you how to do just that.

Problem #2: Low Quality Score

Are you sick of getting a low quality score? Improving your quality scores can be a long and frustrating process. Low quality score results in higher bid prices.

Low quality scores also affects your ad ranking, which then affects your click through rates and finally lowering your conversions and hurt your profits!

Solution #2:

Simply group your keywords properly and you will fix this problem. Then match your keywords, ads and landing pages. This is also a good way to give your users a better search experience.

Problem #3: Ads With Low Click Through Rates

Your ads bring people to your landing pages. No clicks means no traffic, no traffic means no money!

You can take time to be creative when writing your ads yet this can be hit and miss. Writing great ads takes time and effort.

Solution #3:

Swipe the ads of those who are already fine. You can use iSpionage for that. Learn their style of writing, do not simply copy everything word for word.

Enjoy…..

FREE Google AdWords CheatSheet (Value: $49)
Advanced Ninja-Style AdWords Marketing
No Need For Expensive AdWords Software
Start-To-Finish AdWords Walk Through

Claim Your Instant Access!
Click Here Right NOW >>

“Presell Secrets X…..”

What the heck is Presell Secrets X? If you have been in the internet marketing circles for awhile, you know that many people like to add the word X at the back of their products. Before you make any decision, you must read this. Yes, you must read this review so that you can make a good decision.

You probably realized that I know these guys personally. Previously, I wrote a review for their other course, Authority Blueprint X. What you are about to read might be favorable to them. As you know, you do NOT have to believe every word I say, this is my blog and I am sharing my opinion and experience.

Real People Real Business

When I first got started, I used to think that ClickBank is where you sell mainly internet marketing related products and software until I saw a clearer picture. Good news, there are lots of highly profitable niches in there and most of them has nothing to do with internet marketing.

I do quite well in a certain niche which I am not revealing here since it is not related to internet marketing. I got some plans to enter another wierd niche, which I may share with you later on…..

Warning: Most people who sell internet marketing related stuff have never done anything outside selling to internet marketers, these are bloody liars! Get off their list and avoid them like poison because they are lying to you, making a damn fool out of you!

Anyway, what I wanted to say was, these guys, Alvin Huang and Joel Chue are real people (obviously) and they run real businesses outside internet marketing which is why taking their advice and using their ideas can prove very profitable for you. It works for me and it should work for you too!

Presell Secrets X Review

Before I continue my review, I just wanted to tell you the truth about my dilemma and frustration. I am in a dilemma because there are so many great tips hidden so I cannot expose everything to you out of respect for them. I am frustrated because without giving a lot of content to you, I find it hard to write!

Presell Secrets X: Module 1

Guess what, it starts with research! Before you throw up your hands in disgust, look back at some of your past projects which did not do as well as you expected, you messed up your research, right? I salute them because they show you the most important thing, right up front.

Your research starts from Ezine Articles, Amazon, ClickBank, eBay Pulse, offline publications and magazines. Maybe the news? How about popular television talk shows like Oprah? This is where your imagination is allowed to flow freely.

10 all time popular niches exposed! If you are not sure where to start your research, you can start by looking at these niches. I also noticed that these are all very profitable niches that can work for the long term, especially when you are an affiliate marketer.

Are you picking the right affiliate offers? Do you know that most affiliate offers will not convert well? Sometimes you need to test up to 10 offers before you find your winning offer. With their tips, I believe you can find your winning offer much faster than before.

Keyword research for SEO, PPC and article marketing must be done in a totally different manner. I found this out very late in the game and here it is, all given to you on a silver platter, right inside this course! Read this and you will save a lot of time and effort.

Presell Secrets X: Module 2

Things are getting more interesting here….. you are about to discover 2 simple things that can set you apart from 80% of affiliates because they either do not know how to do this properly or they are simply lazy.

• Identifying your target audience.
• Conditioning them to buy from you.

Bonding and rapport building is the real key that separates the typical affiliates and the super affiliates. Since these guys have some background in self-improvement, persuasion and such stuff, they are actually applying their knowledge here and it really works well.

Crafting your message, including your content, your story, your persona is another important part of the course. You can use a pen name too, since it might work better in many cases. Once again, I cannot share all the juicy parts because they are hidden from you….. for a time being! (Until you buy!)

Presell with your content, your story, your product comparisons and more. You will discover how to do it in a cool way that allows you to become a trustworthy source in the eyes of your audience. After all, the name of the course is Presell Secrets X.

Presell Secrets X: Module 3

Here is where you can boost your profits by doing this simple thing. This is the most unsexy part of most online businesses…..testing and tracking! You will discover how to test, what exactly to test, what tools to use and more.

Their tracking guidelines is where I am not impressed. Now, I am not saying that it is no good, just saying that it is not as detailed compared to my own Advanced Conversion Tracking Strategy. Oops, promoting myself again!

You will also discover how you can integrate presell concepts into other advertising mediums. This is very interesting! Why the heck did they put this at the end? I wished this section was placed higher up the course because I almost missed it!

Presell Secrets X: Bonus Modules

• Templates will be provided for you, this is a time saver for you because you can get started much faster.
• Videos are included and this is for those who need a little hand holding. I prefer reading because it is faster for me.
• Cheap Clicks Report is what I read first. I believe this report alone will put your investment back into your pocket in no time.

WAIT, There Is More!!!

All the cards will be laid on the table and yes, I do have something to sell, that is as straight forward as I can get! Simply buy through my link and you will get the additional bonus.

Presell Secrets X Bonus

Advanced Affiliate Strategies (Value: $39.97)

• Steal Your Competitors Blind
• Smart Bonus Strategy
• Launch Annihilation
• Trend Domination

List Building Mastery (Value: $49.97)

• The REAL Reasons For Building Your List
• What To Do And What Not To Do
• List Building Basics
• Money-Making Autoresponder Emails
• How To Make Money With Your List
• Relationship Building Secrets
• Advanced Copywriting Techniques
• Opt-In Form Basics
• Squeeze Page Basics
• Promoting Your List
• Offline Promotions
• Increasing Conversions
• Overcome List Building Problems
• Taking Your List Building To A Higher Level

Follow These Steps

• Clear your cookies.
• Go to Presell Secrets X.
• Make a purchase.
• Your bonus will be sent to you instantly.

CB List Automator will deliver your bonus instantly. However, if you did not get your bonus within 24 hours, just email your receipt to me and I will get back to you promptly.

Order Now…..

FREE Google AdWords CheatSheet (Value: $49)
Advanced Ninja-Style AdWords Marketing
No Need For Expensive AdWords Software
Start-To-Finish AdWords Walk Through

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“Commission Blueprint 2 Review…..”

Here is a quick review of Commission Blueprint 2. This is a much comprehensive affiliate marketing course compared to the first version. Previously, it was mainly about pay per click, this time it covers more organic or free traffic methods. Is it worth your time and money? Read on to decide for yourself…..

Commission Blueprint 2 Overview

Steve Clayton and Tim Godfrey, creators of Commission Blueprint are 1 of the most trustworthy internet marketers. The main reason why I got this course was because I knew that they always share high quality ideas which you can easily understand and implement. In short, it is practical and without hype or fluff.

If you do NOT have money to spend, you will be thrown an absolutely ton of techniques to get you website traffic and sales without spending any money. If you have money to spend on advertising, you will be shown countless strategies to explode your sales and profits.

Simple Instructions

There is just so much good stuff packed into this package. There are over 50 videos and over 20 instruction manuals. I also like the way they label each manual with 3 levels, Beginner, Intermediate, Expert.

Powerful Tools

You also get full access to the in-house tools that they use to make thousands of dollars each week with affiliate marketing. This alone will help you save lots of money in subscription payments.

Unique Case Studies

You will get case studies and insider knowledge about promotions that have generated as much as $500,000 in pure profit. Totally unheard of and essential for your success. This includes markets outside internet marketing!

Responsive Support

On top of all that, you will get on-going support from both their help desk and forum. So anytime you feel that you want to ask some questions, feel free to ask them, nothing to be shy about asking.

Keyword Research

The way they teach keyword research can really change your game in affiliate marketing. From here, I saw some mistakes that I made in the past and now I know exactly how to fix them.

ABC Ad Writing Techniques

ABC = Attention + Benefit + Call to action

Their ABC ad writing is very simple, first you must know your target audience, then you must become like your target customer, at least when you are writing to them. This simple stuff really works!

Web2.0

Hubpages, Squidoo, Scribed and Zimbio are some sites that allow you to share your content and get links. In this course, I discovered a better approach to harness the power of such sites to get more organic traffic.

Article Marketing

Article Marketing = Ezine Articles

I said that because the traffic you can get from Ezine Articles is so much more than many of the other article directories add up together. When you know how to get your articles to rank well, you can get even more traffic. I found another gold nugget here, on the last page of the article marketing manual.

Bonus Incentive Strategy

You will discover how you can use bonus incentive to get more people to buy through your affiliate link. You can even use this simple idea to build your own list of proven buyers.

Internet Marketing Product Launches

Discover how you can make lots of money from internet marketing product launches. You need a few quick tips on how to rank well on the exact day of the product launch.

IP Conversion Tactic

This is a unique strategy that helps provide social proof and relevancy to your visitors. I personally think it is very powerful and I will not reveal it here. Hint: This is great for dating and education offers.

Email Marketing And List Building

You will discover which markets to build lists and which markets not to build lists. You will learn about squeeze pages and how you can use them for more profits. Squeeze page templates are also included. Next, you will also get a better idea of how you can write emails that convert into sales and profits.

Affiliate Website Elements And Examples

You will know what essential pages must be included, the exact website layout and design that helps with affiliate marketing. Also, you will learn about different affiliate sites for product presell, product comparison and product review.

SEO Strategies

You get an on-page SEO checklist so that you know exactly what to do and when to do. You will learn how to get quality incoming links and exactly where to get them from.

Scaling For Profit With Google Adwords

Here is where you learn how to scale up your paid traffic campaign gradually with time. Follow this strategy and you will not get burnt while scaling up. Many people get burnt while scaling up, it also happened to me in the past.

Advanced Stuff

There are 2 advanced methods which I like a lot. First method is about doubling your landing page conversion for more profits. Second method is about riding on search trends to promote affiliate offers.

WAIT, There Is More!!!

All the cards will be laid on the table and yes, I do have something to sell, that is as frank as I can get! Simply buy through my link and you will get the additional bonus.

Commission Blueprint 2 Bonus

Advanced Affiliate Strategies (Value: $39.95)

• Steal Your Competitors Blind
• Smart Bonus Strategy
• Launch Annihilation
• Trend Domination

List Building Mastery (Value: $49.95)

• The REAL Reasons For Building Your List
• What To Do And What Not To Do
• List Building Basics
• Money-Making Autoresponder Emails
• How To Make Money With Your List
• Relationship Building Secrets
• Advanced Copywriting Techniques
• Opt-In Form Basics
• Squeeze Page Basics
• Promoting Your List
• Offline Promotions
• Increasing Conversions
• Overcome List Building Problems
• Taking Your List Building To A Higher Level

Follow These Steps

• Clear your cookies.
• Go to Commission Blueprint 2.
• Make a purchase.
• Collect your bonus here.

CB List Automator will grant you access once you verify your receipt number.

Order Now…..

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Advanced Ninja-Style AdWords Marketing
No Need For Expensive AdWords Software
Start-To-Finish AdWords Walk Through

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“SpeedPPC Made Me
Lose Money…..”

Sounds like I am about to whine and complain about how I lost money while using SpeedPPC, however that is not true. I honestly think that it is a useful software though I no longer use it. Also, the developers are trusted experts in this field and every word on their sales letter is true.

Here is why I no longer have to use SpeedPPC…..

When I first started using it, I realized that it works with AdWords Editor, so I decided to figure out how to use it as well. In less than a day, I figured out how to use both SpeedPPC and AdWords Editor. I was so happy that I can now create multiple adgroups with a single keyword in each of them in just a few minutes!

SpeedPPC Test

I created a direct linking test campaign for a CPA offer. Within that campaign, there were over 2,000 keywords, all grouped neatly into small tight adgroups and as usual, I did this in just a few minutes. Everything happened so fast, the campaign went live and the very next morning….. I lost money!

I guess, I went so fast that I missed out on proper keyword research. If a software can do something for you very fast, you can either make you money or lose you money very fast. That is the reason why I do NOT recommend that you invest in SpeedPPC if you are new. For me, I was new to CPA offers then.

AdWords Editor

After I lost money, I decided to take a closer look at what I just did so that I can learn from my own mistakes. Sometimes, mistakes do teach us useful lessons. I discovered the capabilities of AdWords Editor and you can use it upload and edit campaigns quickly.

SpeedPPC

SpeedPPC creates CSV files based on your keywords, ads and adgroups. Did you know that you can do that with any spreadsheet software? Rather than spending money (SpeedPPC is NOT cheap) all you need is any spreadsheet software and AdWords Editor, which you can get both for free.

Advanced Campaign Building

Inside my FREE AdWords Crash Course, I have a video that shows you exactly how to mass upload and edit your campaigns simply with spreadsheet and AdWords editor. Many of all the top super affiliates and marketers use this method, in fact this simple little idea replaces the most important function within SpeedPPC.

Important Note:
I was seriously tempted to promote SpeedPPC as an affiliate then give away this video as a bonus. However, I was reminded of myself when I first started. In those days, I cannot afford a software like that, so I shall show you this unique method to help you out….. at the risk of losing my opportunity to get commissions for SpeedPPC.

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No Need For Expensive AdWords Software
Start-To-Finish AdWords Walk Through

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“Questions And Answers:
2009 July…..”

I give my email subscribers a chance to ask me questions and I am prepared to give a complete and useful answer for all who asked. Here are some of the questions that I answered…..

Ken’s question:

I am an athlete who is caught between time to devote to work and time for my career, so I am turning to internet marketing in search of an automated income. After seeing so many programs and software, what is a REAL, no B.S way to make an automated income?

Samuel’s answer:

First of all, there is no such thing as a 100% automated income. You need to set up a really solid sales funnel so that you can have a close to automated system that gives you income.

A no B.S way to make a nice income online? Different people will give you different answers, I would say….. using ppc and targeted landing pages for either affiliate offers or your own product.

Since you are an athlete, you could create an authority site about your sport. Maybe you can share some exercise tips, sports equipment tips, then write reviews of sports-related books, courses or equipment then promote them as an affiliate.

You can even write a book (or ebook) about your expertise. If you got no time to write a book, just write some notes and hand them over to a ghostwriter, it will not cost much anyway.

Craig’s question:

If your URL is the exact keyword you are targeting, will it improve your Google relevance score? If so, would it be advantageous to have 10 URLs for the top 10 kewords?

Samuel’s answer:

To some extent, yes. The best benefit is when the keyword you are bidding on is in your URL, it gets bolded and draws more attention, that is 1 of the reasons why you will get higher CTR.

When someone types in a keyword and he sees the same keyword within the ad or url, they immediately think that they found what they are looking for.

If you can buy the domains cheaply, why not? Even if you have to spend more money on each domain, if that keyword is already making you profits, getting a domain, will get you higher CTR and in the end, you will still profit more.

Neo’s question:

I am looking for an inexpensive yet and effective training program that will help me optimize ppc campaigns for first Clickbank products.

Samuel’s answer:

You can check out my FREE AdWords System, it is very comprehensive and will get you started in no time.

Enjoy…..

FREE Google AdWords CheatSheet (Value: $49)
Advanced Ninja-Style AdWords Marketing
No Need For Expensive AdWords Software
Start-To-Finish AdWords Walk Through

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“Defeating Google Slap
Once And For All…..”

If you use Google AdWords, nothing is more frustrating than having your minimum bids being jacked up to some crazy amount which makes it impossible to profit. In our industry, this is known as Google Slap. Notice that the ones who always suffer from it seems to be affiliate marketers.

Before you throw your arms up in total frustration, let me clarify that Google is NOT against affiliates. What they want is to show the most relevant search results for their users. Understanding their purpose and making some small changes based on that will help you overcome Google Slaps once and for all!

Relevance And Quality

The sole purpose of the existence of Google is that they want to offer the highest quality search results. This is also the reason why they were able to beat other search engines to grab the biggest market share in terms of search.

What they want from their results, (both organic and AdWords) is relevance and high quality content. How exactly they define it, it is not easy to explain, the best I can do is to share what works for me time and again.

Harsh Reality

You were slapped by Google because the quality of your content on your website is not good enough in the eyes of Google. Alright, that sounds harsh, then again, I do not want to sugar coat stuff and pretend to make everything sound like a bed of roses.

AdWords have their set of best practices, just follow them and your quality score will be good and it will result in you being able to get lower minimum bids. If you want to use their system, follow their rules, simple?

The Most Horrid Mistake

Dumping a huge list of keywords into a single adgroup is the most horrid mistake that most beginners do, this might be the main reason why your bids get jacked up so high.

Just think about it, how can a few hundred keywords be related to each other? Take time and split your keywords into smaller groups. Maybe under 15 or 20 keywords per adgroup and all the keywords must be within the same theme.

Improving Quality Score

High Quality Score = Low Cost Per Click and Low Minimum Bid

Getting a lower cost per click and a lower minimum bid is the main reason why you want to take some time to improve your quality score. This small little improvement will surely improve your bottom line.

Improving your quality score is simple, first of all make sure the keywords in your adgroup are all related to each other and they should all fall within the same category or same theme.

Having lesser keywords in each adgroup will allow you to accurately match your keywords with your ads, which will help you appear more relevant and at the same time increase click through rate of your ads.

Dynamic Keyword Insertion: this is a very useful tactic and you may want to check out this article by Google.

Improving Landing Pages

Keywords

On your landing pages, add your keywords in your title tags, meta tags, meta description, H1 tags and headline. This sounds like on-page SEO and it does help a lot in your quality score. Sprinkle the keywords naturally instead of stuffing them all over.

I use WordPress for my landing pages because it is easy to add keywords into my title tags, meta tags, meta description, H1 tags and headline. It is also very easy to add additional pages.

Admin Links

To make your site more credible, you should have a few administrative links such as privacy policy and contact page. This is part of the requirement of Google and since it only takes very little time to add them, why not.

Images

If you have images which are NOT totally relevant to your page, such as guarantee seal, order button and such stuff, you need to rename them with numbers. Most people will name their order button as order-button.jpg, you should name it as a123.jpg or 123.jpg or something like that.

For relevant images, name them with your keywords. Maybe your offer is an accounting software, you can name your image as accounting-software.jpg or name-of-accounting-software.jpg or your-keyword.jpg. You get the idea.

You can also put your keywords in the alt text of your images. Once again, do this naturally, instead of keyword spamming.

Incoming Links

Some people say that having some incoming links to your landing pages would also help, however, I do have some landing pages without a single incoming link yet my quality score is still very good.

Content Network

Announcement: Content network is now Google Display Network.
It is just a change in name, everything else remains the same.

Use AdWords Content Network. Why not? There is so much more traffic at a much lower cost. When you get used to it, you can easily move on to media buying where you can get even more traffic.

Yahoo And Bing

Use Yahoo and Bing pay-per-click! I used to think that there are a lot less traffic with Yahoo and Bing, however, if you add more keywords, you end up getting more traffic. Also, there is less competition compared to Google therefore the clicks cost lesser.

Best of all, they are so much more forgiving than Google AdWords and you can get away with some mistakes like adding many keywords in a single campaign! You can even get away with direct linking most of the time! No kidding!

At least for now, we can still get away with all these stuff, just remember that things will change in future, it is just a matter of time before Yahoo and Bing become as strict as Google. Therefore, take advantage while you still can.

Do not just take my word for it. Try it for yourself. You will be pleasantly surprised.

Conclusion

Now that you understand how Google works, how you can follow their best practices and end up being totally unaffected by any slap. As simple as it seems, all you need is just a few small changes and you will be alright.

Enjoy…..

FREE Google AdWords CheatSheet (Value: $49)
Advanced Ninja-Style AdWords Marketing
No Need For Expensive AdWords Software
Start-To-Finish AdWords Walk Through

Claim Your Instant Access!
Click Here Right NOW >>