“Conversion Boosters:
How To Increase Your
Conversion Rates…..”

There are many ways to boost your conversion rates. First, we look at your offers then we make a series of small changes to boost them. When it comes to conversion rates, nobody has the final say! You must test to make sure that they really do work for you. Here are some quick and simple conversion boosters…..

Urgency

Tie your offer with some up coming event. Maybe you are selling a dating ebook and you can say something like….. get a date before Valentine’s day, get a date before the weekend. Weekends happen once a week, right?

Scarcity

If you selling a downloadable product, please do not say that you are only selling 500 copies if you plan to sell more than that. You can tell people that you will raise your price or remove a bonus after a certain date.

Value

Add on some bonus which is really worth something in the eyes of your audience. If you sell software, how about giving 1 free installation. If you sell gardening tools, how about giving away a simple manual.

Guarantee

Take the risk on behalf of your buyer. Most people give 100% money back guarantee, maybe you can offer more than 100% money back guarantee with a condition at the back of it.

Statement

The way you write your guarantee statement will also affect your conversion rates. You must write in a simple and conversational style that assures people that they will get results with your offer.

Payment

Do you have more than 1 payment modes? At least, you must be able to take payments with the most common credit cards. What about payment plans? For higher price items, you can consider offering installment plans.

Contrast

You can compare your offer with other offers in a way that makes yours the better choice. Some people selling audios of a seminar will say that you can save the travelling time and air fare.

Discounts

Position your discounts as instant rebates, once again, this is about the way you communicate. Instead of saying that you are giving $100 discount, how about describing your discount as a $100 instant rebate.

Unique Advantages

What can you do that your direct and indirect competitors cannot do? This could be something that makes you stand out among the rest, making you look unique and everyone look the same.

Conclusion

These are just a few simple little conversion boosters you can use to boost your conversion. Best of all, you can implement all of them at no cost. Therefore, go ahead, test them as soon as you can.

Enjoy…..

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“Offer Manipulation,
Old Way Of Marketing Vs
New Way Of Marketing…..”

The way direct response marketing has evolved over time is simply amazing. Especially with the internet becoming more and more interactive, things have changed so much over the past years. On top of that, people have become much more sophisticated than before. Today, we shall compare the old way of marketing and the new way of marketing…..

Old Way Of Marketing – Manipulating People

The old way of marketing is all about manipulating people, pushing people, high pressure sales tactics, fake scarcity and other stupid ways that I will not care to mention here.

Now that the average consumer is so much smarter, these old methods do not work as well as before. Even if it still works a little, the results are only short term, it will not last.

New Way Of Marketing – Manipulate Offers

The new way of marketing is all about manipulating offers. First, we do market research to find out more about what people what. With so many free tools available, market research is simple.

When you use the interactive nature of the web, you can discover more about your target audience. When you know them well, you can easily manipulate your offers to appeal to them.

The BIG Difference

Do you prefer people to manipulate you or to serve you? I am very sure that you prefer to be served rather than manipulated. Therefore, start serving your audience and stop manipulating them.

You piss people off by manipulating them. You gain trust and build credibility by manipulating your offers to serve people. People are NOT stupid, they can tell what you are doing.

When you serve people, they will trust you, buy from you and you will surely make more money. Not just for today, it is also for the long term.

Offer Breakdown

Now that you know that you can manipulate or customize your offer to match your target audience, we shall breakdown the components of a typical offer…..

• What?

What exactly are you selling?

• Benefits?

What benefits can your customers get?

• Price?

How much does it cost?

• Reasons

Why should people buy what you have to offer?

What you are selling is your offer, products or services, the benefit they get is the advantage of taking up your offer. The price is then justified by the reasons you give to persuade people to buy.

Free Offers

It is no secret that by giving away free offers, you can build a list of email subscribers. Such an offer is also known as the lead generation magnet. Here is how you can turn these free offers into profits…..

• Desirable

Free offers must be desirable and irresistible. If not, nobody will want it even though it is free.

• Targeted

Free offers must be accurately targeted to the audience. If not, they will not give a rip about it.

• Paid Offers

Free offers must lead to paid offers. You must convert your subscribers into paying customers.

• Lead Generation

You must at least get the email so that you can follow up with other offers in time to come.

• Feedback

You must get some feedback through surveys so that you can understand your audience better.

Having a free offer as your lead magnet will help you build your list. As your web visitors join your list, you can follow up with more offers using email. You can do this even if you are an affiliate marketer without your own product.

Average Offer	+ Good Copy	= Average Response Rate
Good Offer	+ Average Copy	= Good Response Rate
Good Offer	+ Good Copy	= Superb Response Rate

Lead Magnet

If your free offer is so good in the eyes of your audience, they must be thinking that your paid offer should be even better. At the same time, when you gave something valuable to them for free, you appear as a trusted friend in their opinion. When people trust you, they are willing to buy from you.

Here is the part that you may not want to hear yet I have to tell you….. the opposite is also true. When your free offer is worthless or useless, most people will not trust you and in the end most of them will not buy from you.

Conclusion

Take time to get to know your target audience better so that you can manipulate your offers to suit their desires. In this way, not only will your sales conversion be high, your audience will also be happy because you are delivery exactly what they want. This is a great way to build a long term business.

Enjoy…..

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“Project Covert Persuasion Review…..”

Persuasion is a huge topic, there are endless books written about it, endless programs and course created. In fact, there are quite a number of people in the self improvement market place who are very well known for teaching persuasion strategies, techniques, tips and tricks. If you are in business, marketing or sales, both online and offline, you must know how to persuade well.

What you are about to read is a review of Project Covert Persuasion. Is it any good? If yes, can it help you in your business right now at this current moment? Read on to discover your answers…..

“At the end of reasons comes persuasion…..”
- Ludwig Wittgenstein (1889-1951)
Famous Austrian-British Philosopher

Before you continue…..

You might be thinking, is this is another silly sales pitch disguised as a review and loaded with endless affiliate links all over?

Sorry to disappoint you, it is NOT! This review is very comprehensive yet at the same time I had to be very careful not to reveal every detail.

This review will show you the facts, features, benefits, weakness of Project Covert Persuasion.

This was written to help you make a better decision so that you will know in advance if this course will suit you.

After all, you do not want to go through the hassle of asking for a refund after you just bought something which does not help you, right? Let me help you save your precious time…..

Project Covert Persuasion Volume 1: (65 Pages)
Persuasion In Everyday Life

This volume is all about the foundation and fundamental ideas in persuasion. Having read a good number of books and courses on persuasion, I had this impression that I can skip the entire volume because I think I am an expert.

I still went on to read it so that I can write a better review. It was better than I expected. Even though I think I am pretty good with persuasion, this is like a refresher course for me. After all, nobody has perfect memory.

If you are not familiar with persuasion, building rapport and topics like that, this will be like a super quick crash course for you to understand this topic before you start to apply any of them in your business.

Nothing controversial, illegal or strange in this volume. In fact, I find that the writers did their research well. Everything seems to be practical, ethical and best of all, simple to understand and apply.

Project Covert Persuasion Volume 2: (100 Pages)
Persuasion In Internet Marketing

After you have read the first volume, you are now ready for the second volume because the first volume sets the stage so that the second volume can work for you. This is a set of very specific strategies for internet marketing and it can work for many different markets.

This volume is divided into these main sections…..

“People HATE to be sold, they LOVE to buy…..”

Here is where I will show you a sneak preview of the topics which are covered. As always, out of respect for the publishers, I cannot tell you everything, however, you will get to see the main points.

Landing Pages

1) Grab the attention of your readers.
2) Capture their interest and emphasize relevance.
3) Build a strong desire for your product or service.
4) Get them to take action. Tell them EXACTLY what to do.

This section also covers editorial style review writing, comparison review pages, preselling tips, squeeze pages and a little bit of email marketing.

Pay Per Click

1) Careful selection of keywords.
2) Knowledgeable bidding of keywords
3) Effective and persuasive landing page.
4) Smooth sales process.

This section is mainly about ad writing, such as using persuasive words in a persuasive manner to maximize clicks and put more money in your pocket.

Article Marketing

1) 7 rules of powerful articles.
2) Persuasive article titles.
3) Persuasive body content.
4) Persuasive resource box.

This section is all about article marketing and how you can persuade more people (in a cool way) to click on your links to go visit your website.

Market Research

1) How to spot profitable niche markets.
2) Keywords which can attract buyers.
3) Keywords for pay per click.
4) Keywords for articles.

This section is more about research and how the elements of persuasion fits into the whole picture. Nothing new to me yet quite useful.

Weakness

Alright, so far, I have been telling you all the good stuff. As always, there is no such thing as a perfect course, product, service or system. Here is how this will NOT work for you…..

• You do NOT know how to get affiliate commissions.
• You do NOT know how to drive targeted traffic.
• You do NOT know how to build your own list.

Sounds like bad news? Sounds like you are screwed? Not again! Hang on….. I have good news for you! The following bonus will solve the problems mentioned above so that you can make things work for you and your business.

All the cards will be laid on the table and yes, I do have something to sell, that is as straight forward as I can get! Simply buy through my link and you will get the additional bonus.

Project Covert Persuasion Bonus

Advanced Affiliate Strategies (Value: $39.97)

• Steal Your Competitors Blind
• Smart Bonus Strategy
• Launch Annihilation
• Trend Domination

List Building Mastery (Value: $49.97)

• The REAL Reasons For Building Your List
• What To Do And What Not To Do
• List Building Basics
• Money-Making Autoresponder Emails
• How To Make Money With Your List
• Relationship Building Secrets
• Advanced Copywriting Techniques
• Opt-In Form Basics
• Squeeze Page Basics
• Promoting Your List
• Offline Promotions
• Increasing Conversions
• Overcome List Building Problems
• Taking Your List Building To A Higher Level

Follow These Steps

• Clear your cookies.
• Go to Project Covert Persuasion.
• Make a purchase.
• Collect your bonus here.

CB List Automator will grant you access once you verify your receipt number.

Order Now…..

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“Presell Secrets X…..”

What the heck is Presell Secrets X? If you have been in the internet marketing circles for awhile, you know that many people like to add the word X at the back of their products. Before you make any decision, you must read this. Yes, you must read this review so that you can make a good decision.

You probably realized that I know these guys personally. Previously, I wrote a review for their other course, Authority Blueprint X. What you are about to read might be favorable to them. As you know, you do NOT have to believe every word I say, this is my blog and I am sharing my opinion and experience.

Real People Real Business

When I first got started, I used to think that ClickBank is where you sell mainly internet marketing related products and software until I saw a clearer picture. Good news, there are lots of highly profitable niches in there and most of them has nothing to do with internet marketing.

I do quite well in a certain niche which I am not revealing here since it is not related to internet marketing. I got some plans to enter another wierd niche, which I may share with you later on…..

Warning: Most people who sell internet marketing related stuff have never done anything outside selling to internet marketers, these are bloody liars! Get off their list and avoid them like poison because they are lying to you, making a damn fool out of you!

Anyway, what I wanted to say was, these guys, Alvin Huang and Joel Chue are real people (obviously) and they run real businesses outside internet marketing which is why taking their advice and using their ideas can prove very profitable for you. It works for me and it should work for you too!

Presell Secrets X Review

Before I continue my review, I just wanted to tell you the truth about my dilemma and frustration. I am in a dilemma because there are so many great tips hidden so I cannot expose everything to you out of respect for them. I am frustrated because without giving a lot of content to you, I find it hard to write!

Presell Secrets X: Module 1

Guess what, it starts with research! Before you throw up your hands in disgust, look back at some of your past projects which did not do as well as you expected, you messed up your research, right? I salute them because they show you the most important thing, right up front.

Your research starts from Ezine Articles, Amazon, ClickBank, eBay Pulse, offline publications and magazines. Maybe the news? How about popular television talk shows like Oprah? This is where your imagination is allowed to flow freely.

10 all time popular niches exposed! If you are not sure where to start your research, you can start by looking at these niches. I also noticed that these are all very profitable niches that can work for the long term, especially when you are an affiliate marketer.

Are you picking the right affiliate offers? Do you know that most affiliate offers will not convert well? Sometimes you need to test up to 10 offers before you find your winning offer. With their tips, I believe you can find your winning offer much faster than before.

Keyword research for SEO, PPC and article marketing must be done in a totally different manner. I found this out very late in the game and here it is, all given to you on a silver platter, right inside this course! Read this and you will save a lot of time and effort.

Presell Secrets X: Module 2

Things are getting more interesting here….. you are about to discover 2 simple things that can set you apart from 80% of affiliates because they either do not know how to do this properly or they are simply lazy.

• Identifying your target audience.
• Conditioning them to buy from you.

Bonding and rapport building is the real key that separates the typical affiliates and the super affiliates. Since these guys have some background in self-improvement, persuasion and such stuff, they are actually applying their knowledge here and it really works well.

Crafting your message, including your content, your story, your persona is another important part of the course. You can use a pen name too, since it might work better in many cases. Once again, I cannot share all the juicy parts because they are hidden from you….. for a time being! (Until you buy!)

Presell with your content, your story, your product comparisons and more. You will discover how to do it in a cool way that allows you to become a trustworthy source in the eyes of your audience. After all, the name of the course is Presell Secrets X.

Presell Secrets X: Module 3

Here is where you can boost your profits by doing this simple thing. This is the most unsexy part of most online businesses…..testing and tracking! You will discover how to test, what exactly to test, what tools to use and more.

Their tracking guidelines is where I am not impressed. Now, I am not saying that it is no good, just saying that it is not as detailed compared to my own Advanced Conversion Tracking Strategy. Oops, promoting myself again!

You will also discover how you can integrate presell concepts into other advertising mediums. This is very interesting! Why the heck did they put this at the end? I wished this section was placed higher up the course because I almost missed it!

Presell Secrets X: Bonus Modules

• Templates will be provided for you, this is a time saver for you because you can get started much faster.
• Videos are included and this is for those who need a little hand holding. I prefer reading because it is faster for me.
• Cheap Clicks Report is what I read first. I believe this report alone will put your investment back into your pocket in no time.

WAIT, There Is More!!!

All the cards will be laid on the table and yes, I do have something to sell, that is as straight forward as I can get! Simply buy through my link and you will get the additional bonus.

Presell Secrets X Bonus

Advanced Affiliate Strategies (Value: $39.97)

• Steal Your Competitors Blind
• Smart Bonus Strategy
• Launch Annihilation
• Trend Domination

List Building Mastery (Value: $49.97)

• The REAL Reasons For Building Your List
• What To Do And What Not To Do
• List Building Basics
• Money-Making Autoresponder Emails
• How To Make Money With Your List
• Relationship Building Secrets
• Advanced Copywriting Techniques
• Opt-In Form Basics
• Squeeze Page Basics
• Promoting Your List
• Offline Promotions
• Increasing Conversions
• Overcome List Building Problems
• Taking Your List Building To A Higher Level

Follow These Steps

• Clear your cookies.
• Go to Presell Secrets X.
• Make a purchase.
• Your bonus will be sent to you instantly.

CB List Automator will deliver your bonus instantly. However, if you did not get your bonus within 24 hours, just email your receipt to me and I will get back to you promptly.

Order Now…..

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“5 Covert Persuasion Triggers…..”

Like it or not, you are considered a compliance professional because you are running an online business and most of the time, you are telling people to buy stuff or take some form of action like entering an email or a zip code.

We shall continue from the previous post and take a look at another 5 time-tested proven persuasion triggers and see how you can use them specifically to put more profits into your pocket.

Persuasion Trigger #5: Stories

Let me tell you a story….. in the beginning, before mankind started writing on stone or paper, all they did was tell stories. As simple as it sounds, stories are powerful and almost hypnotic. Did I just tell you a story?

The bible for example is full of stories and you can learn a lot from these stories, I am sure you can remember at least a few stories from the bible, David slaying Goliath, Moses parting the red sea, Noah and his arc, Jesus and his countless miracles of healing.

Stories are simple, conversational, friendly, comfortable, easy to absorb, easy to understand and easy to remember, so use it whenever you can. Use them in your sales copy, your blog posts, your emails and more.

Persuasion Trigger #6: Authority

Authority does not always mean blue uniform, it can come in a form of expert status. For example, if you are an author of some book, people would consider you as an authority in your field.

If you appeared in the media, like television, radio, newspapers, magazines or some publications, people automatically associate you as an expert or authority in your market place.

When you are very experienced or well-known in a certain field, you can be seen as an authority. People tend to believe whatever experts say because experts know what they are doing or they appear to know what they are doing!

Some people abuse this by showing irrelevant authority. For example, you see actors who act as doctors showing up in ads as doctors recommending some product! These guys did not go to medicine school! This is deceptive advertising!

Persuasion Trigger #7: Scarcity

If you do not read my blog post it will disappear in 3 seconds, if you do not buy my product, it will be sold out in the next 2 minutes….. how many times have you heard people say that kind of nonsense?

They want to make their product look very time limited so that you will be persuaded to buy right now instead of later. However, the way most people do it, they are simply lying and their audience can smell the stench of their lies!

Maybe the information you are selling is highly confidential and you only want few people to know it. Who knows you might only have a limited quantity of your products being stocked. Perhaps you are having a time limited special sale.

Scarcity tactics will cause people to have the urge to buy now, it is powerful so do not abuse it. Use it carefully so that you are not lying to people and making them look stupid.

Persuasion Trigger #8: Reason Why

Reason why is such an important trigger because without a reason to do something nobody will bother to do anything at all, right? The word because is so powerful because it connects a reason to an action.

If you give people enough good reasons to do something, they will do it! If for every 1 logical reason, you give 2 emotion reasons to support it, your power to persuade will be stronger.

From now on, every time you ask someone to do something, give them a reason and you will see more people agree with you. The more valid your reason or reasons, the better it works.

Have you heard this….. make your bed, brush your teeth, wash your face, eat your vegetables because I am your mom! (or mum) Sounds very familiar, right?

Persuasion Trigger #9: Curiosity

Curiosity kills the cat! Fortunately, you are not a cat! This 1 single factor could be the most power psychological trigger of all, which is the reason why I chose to put it right at the end.

Newspapers and magazines headlines that get people curious are usually the ones that sell well. Anything controversial, unusual or even strange will cause curiosity.

I guess many people are so bored with their lives that anything that makes them curious gets their attention. Think about it this way, if you cannot get the attention of others, all other persuasion triggers will have no chance to take place, right?

Based on personal experience, my pay per click ads with the highest click through rates are those that cause some level of curiosity. Squeeze pages cause you to be curious enough to enter your email even when you may not know the person behind it.

Persuasion Summary

Use these triggers to get the attention of people first before getting them do what you tell them to do. Make sure what you tell them to do or buy will only benefit them if not, you are nothing but a big fat liar. We do not need more of such liars!

To get the best results and turn almost everything to your favor, combine more than 1 trigger and use them all in a row. Trust me, you will see better results than you expect.

Last but not least, these persuasion or influence triggers are extremely powerful, use them to serve people, not to exploit them.

Enjoy…..

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“Commission Blueprint 2 Review…..”

Here is a quick review of Commission Blueprint 2. This is a much comprehensive affiliate marketing course compared to the first version. Previously, it was mainly about pay per click, this time it covers more organic or free traffic methods. Is it worth your time and money? Read on to decide for yourself…..

Commission Blueprint 2 Overview

Steve Clayton and Tim Godfrey, creators of Commission Blueprint are 1 of the most trustworthy internet marketers. The main reason why I got this course was because I knew that they always share high quality ideas which you can easily understand and implement. In short, it is practical and without hype or fluff.

If you do NOT have money to spend, you will be thrown an absolutely ton of techniques to get you website traffic and sales without spending any money. If you have money to spend on advertising, you will be shown countless strategies to explode your sales and profits.

Simple Instructions

There is just so much good stuff packed into this package. There are over 50 videos and over 20 instruction manuals. I also like the way they label each manual with 3 levels, Beginner, Intermediate, Expert.

Powerful Tools

You also get full access to the in-house tools that they use to make thousands of dollars each week with affiliate marketing. This alone will help you save lots of money in subscription payments.

Unique Case Studies

You will get case studies and insider knowledge about promotions that have generated as much as $500,000 in pure profit. Totally unheard of and essential for your success. This includes markets outside internet marketing!

Responsive Support

On top of all that, you will get on-going support from both their help desk and forum. So anytime you feel that you want to ask some questions, feel free to ask them, nothing to be shy about asking.

Keyword Research

The way they teach keyword research can really change your game in affiliate marketing. From here, I saw some mistakes that I made in the past and now I know exactly how to fix them.

ABC Ad Writing Techniques

ABC = Attention + Benefit + Call to action

Their ABC ad writing is very simple, first you must know your target audience, then you must become like your target customer, at least when you are writing to them. This simple stuff really works!

Web2.0

Hubpages, Squidoo, Scribed and Zimbio are some sites that allow you to share your content and get links. In this course, I discovered a better approach to harness the power of such sites to get more organic traffic.

Article Marketing

Article Marketing = Ezine Articles

I said that because the traffic you can get from Ezine Articles is so much more than many of the other article directories add up together. When you know how to get your articles to rank well, you can get even more traffic. I found another gold nugget here, on the last page of the article marketing manual.

Bonus Incentive Strategy

You will discover how you can use bonus incentive to get more people to buy through your affiliate link. You can even use this simple idea to build your own list of proven buyers.

Internet Marketing Product Launches

Discover how you can make lots of money from internet marketing product launches. You need a few quick tips on how to rank well on the exact day of the product launch.

IP Conversion Tactic

This is a unique strategy that helps provide social proof and relevancy to your visitors. I personally think it is very powerful and I will not reveal it here. Hint: This is great for dating and education offers.

Email Marketing And List Building

You will discover which markets to build lists and which markets not to build lists. You will learn about squeeze pages and how you can use them for more profits. Squeeze page templates are also included. Next, you will also get a better idea of how you can write emails that convert into sales and profits.

Affiliate Website Elements And Examples

You will know what essential pages must be included, the exact website layout and design that helps with affiliate marketing. Also, you will learn about different affiliate sites for product presell, product comparison and product review.

SEO Strategies

You get an on-page SEO checklist so that you know exactly what to do and when to do. You will learn how to get quality incoming links and exactly where to get them from.

Scaling For Profit With Google Adwords

Here is where you learn how to scale up your paid traffic campaign gradually with time. Follow this strategy and you will not get burnt while scaling up. Many people get burnt while scaling up, it also happened to me in the past.

Advanced Stuff

There are 2 advanced methods which I like a lot. First method is about doubling your landing page conversion for more profits. Second method is about riding on search trends to promote affiliate offers.

WAIT, There Is More!!!

All the cards will be laid on the table and yes, I do have something to sell, that is as frank as I can get! Simply buy through my link and you will get the additional bonus.

Commission Blueprint 2 Bonus

Advanced Affiliate Strategies (Value: $39.95)

• Steal Your Competitors Blind
• Smart Bonus Strategy
• Launch Annihilation
• Trend Domination

List Building Mastery (Value: $49.95)

• The REAL Reasons For Building Your List
• What To Do And What Not To Do
• List Building Basics
• Money-Making Autoresponder Emails
• How To Make Money With Your List
• Relationship Building Secrets
• Advanced Copywriting Techniques
• Opt-In Form Basics
• Squeeze Page Basics
• Promoting Your List
• Offline Promotions
• Increasing Conversions
• Overcome List Building Problems
• Taking Your List Building To A Higher Level

Follow These Steps

• Clear your cookies.
• Go to Commission Blueprint 2.
• Make a purchase.
• Collect your bonus here.

CB List Automator will grant you access once you verify your receipt number.

Order Now…..

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“4 Covert Persuasion Triggers…..”

Many good marketers, sales professional and business people understand that persuasion is useful, powerful and totally essential to their success. As long as you have to tell others to do something, you are considered a compliance professional. That includes managers, trainers, teachers, parents and more.

We shall take a good look at some time-tested proven persuasion triggers and see how you can use them specifically in your online business. Let this be a super quick persuasion crash course.

Persuasion Trigger #1: Social Proof

Most people like to believe that majority is right, in fact, we all conditioned to think that way. As long as we see enough of other people doing something, we would think that it is alright to do the same.

Most people put testimonials and success stories on their websites, so they can influence others to believe what they say. Nobody wants to be the odd 1 out which is why people would feel safer when they see others doing what they are about to do.

If you are an affiliate and you have review or presell pages, you are providing social proof for whatever you are promoting. You are showing others that it is a good offer and they should take it.

You can see people abuse this by putting up fake testimonials, fake product reviews and all that, so be careful.

Persuasion Trigger #2: Reciprocity

Give and take? Reciprocity is all about that! When you do someone a favor first, the chances of them doing you a favor in return is so much higher than if you did not do them a favor in the first place.

You will notice many internet marketers and bloggers giving away free information and some of those information are so good that you just cannot find it anywhere else. Now you feel a sense of gratitude towards them, in fact you trust them more, right?

This is why during product launches, the people selling stuff will give away free stuff to you to get you to feel grateful to them so that the chances of you buying their stuff goes all the way up.

Persuasion Trigger #3: Contrast

I learnt about this in my previous sales career. There was an insurance sales professional who always quoted a $1,000,000 sum assured for almost all his potential client.

He sold very few of those, however, he ended up selling a lot more than the industry average! Not only his sales conversion rate was so much higher, his amount per sale on average was among the highest in his company.

This is the law of contrast and comparison in action!

The smart sales person will usually show you the most expensive cars or clothes first before showing you the rest. When you compare the very expensive stuff to everything else, it all seems cheaper than it really is.

Why not create a premium service which cost a lot more then you can easily downsell anything else. When someone does take up your service, you must do it well, however, if nobody takes it up, what have you got to lose?

Persuasion Trigger #4: Liking

As you know people usually buy stuff from people, they know, like and trust. First, you must let others get to know you, give them some free tips to get them to like you and when they trust you, it is easy for them to spend money with you.

This is where market research comes in, find out the demographics, wants, desires, fears of your audience and communicate with them in a way that resonates with them. This is how you build instant rapport, liking and trust. Get to know them first!

If you have a pen name or you are using personality marketing, your character need to be more like your audience so that they can see you as 1 of them and it makes it so much easier for them to believe what you say.

Next

You want more? Check out these 5 covert persuasion triggers. At the end, I will show you how to use these triggers to turn almost everything to your favor.

Enjoy…..

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