“Offer Evaluation…..”

Before you promote any offer, you must first evaluate to see if it is worth promoting. Doing a proper evaluation will help you increase your odds of success and it will also cut down your time and money when it comes to testing and tracking. This can be done for affiliate offers or for your own products. Here are some quick questions to help you evaluate offers…..

• How real is the desire?

Real desires make it easier for people to justify their purchase.

• How obvious is the desire?

Obvious desires make the buying decision much easier and shorter.

• How common is the solution?

The more common the solution, the more competition you will face.

• How does your offer compare to others?

Is it good value for money? Does your offer cost more or less?

• How can you show a good return on investment?

Find ways to show proof that your offer is good value for money.

That was a few quick questions to help you evaluate offers. When you find affiliate offers which are not too good, you can always drop them and keep searching. As for your own products, you are in control and you can make changes to make your offer much more irresistible.

Market Evaluation

The other part of the equation is about evaluating a market or a niche. The reason why you need to evaluate markets is because simply by picking the better markets you can earn more profits.

• Demand:

Are people searching for it?
Are they willing to pay for it?

• Traffic:

Can you reach them at a relatively low cost?
After you reach them, can you still make profits?

• Conversion:

Can you persuade them into buying?
Can you persuade them into buying more than once?

Always ask these questions before you promote an offer or enter a market place. Do this and your chances of profits will be greatly increased.

Enjoy…..

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“Monetization Strategy…..”

When it comes to marketing online, having a clear monetization strategy is a must, if not you will not make any money. People who are new to online marketing are usually very confused about this and they just cannot pin point what exactly is going on. Sometimes, even the more seasoned marketers also have issues with their strategy.

In short, there are a few important components in an online business:

• traffic: getting visitors to your website
• conversion: converting visitors into profits

You are about to discover how you can combine them to work in your favor. Then you will also see how you can use content for getting traffic, improving conversions and much more…..

Conversion Strategy: How Do You Get Paid?

Some of the most common ways for you to get paid:

• selling digital/physical products as a merchant
• selling digital/physical products as an affiliate
• selling your services as a free lancer
• selling ad space on your website/blog
• placing ads like AdSense or eBay ads
• allow others to buy your business

There are so many good strategies out there and you need to pick one main strategy for your business. You can also combine more than one strategy, however, you need to make sure your combination works well.

For example, I usually have digital products which I sell as a merchant and at the same time, I promote other products as an affiliate. I do not sell ad space or put up AdSense or eBay ads.

You would notice that many bloggers sell ad space, put up AdSense or eBay ads. You would also noticed that some of them also provide services such as writing, design, programming and more.

Some people build a website with only one intention which is to sell if off at a high price. Personally, I am not in favor of this strategy because it takes too long to get paid.

Traffic Strategy: How Do You Get Traffic?

There are main 2 categories of traffic, though there are many sources of traffic:

• paid traffic: pay per click, banners ads, ezine ads, pay per view
• organic traffic: seo, articles, blogging, social media, referral

What I just mentioned are the more common sources of traffic, there are much more traffic sources that I have not mentioned yet. If I were to mention everything, this would become a super long blog post.

Notice that I said organic traffic instead of saying free traffic? Organic traffic requires more work and it takes more time than paid traffic. Ultimately, you always have to trade your skills and your effort or your skills and your money for traffic.

Paid Traffic requires you to create compelling ad copy, it is usually easy to track your returns, also the traffic is fast and consistent.

Organic Traffic requires you to put in more effort, tracking is not as easy as paid traffic, also the traffic can be unpredictable.

As for quality of traffic, it all depends on your individual traffic source. Only when you track then you can find out if the quality of your traffic is good. If it is good, your returns will be higher.

From personal experience, paid traffic usually converts into profits much faster than organic traffic.

Traffic And Conversion Match

Also nobody seems to talk about this issue of matching your traffic type to your conversion strategy. You can send very high quality traffic to websites which uses a strategy that does not match the traffic and it would result in no profits.

For paid search traffic, people are actively searching for something, you can send them to a landing page which is usually a salesletter, product review page, product comparison page or squeeze page.

If you give people what they are searching for, conversion should not be an issue. When people click on your ad, usually they know that it is an ad yet they are still willing to click on it, this only shows that they are interested in what you have to offer.

For organic traffic, people are usually searching for information and if you have content on your websites or blogs, they would want to read it. They are expecting content rather than sales pitch.

On your content pages, you could have links to pages which you are selling something. Maybe you are not selling anything except ad space and you also display AdSense or eBay ads.

High Quality Content

Content Leads To Conversion

With high quality, well-researched, well-written content, it will help to build trust and establish credibility. People are not stupid, when they see badly written or poor-presented content, they might want to leave your website fast.

When you use high quality content on your sites, more people will trust you. When people trust you, they will give their attention to you, eventually, they will be more willing to invest in your products or your services or they keep reading your blog and they recommend others to you.

This is how high quality content can lead to better conversions, it will always work, no matter which monetization strategy you choose.

Content Leads To Traffic

Content can be in multiple forms, mainly, text, audio, video. For text, you can submit articles to article directories, post them on information sharing sites (web2.0) and more. For audio and video, you can submit them to their relevant directories.

As you publish your content in many places all over the internet, you get more incoming links. These links will get you direct traffic, such as article marketing and web2.0 sites. When you get more links, your rankings on the search engines will go up.

This is how content can help you get more organic traffic, not too fast, not too slow and you may end up with good long term results.

Text based content (articles) can be converted into videos (power point slides with audio) and submitted to video sites like YouTube.

Your Content Is Your Product

Get serious with your content and treat it as your products, think of it this way:

• presell or review pages are products of an affiliate
• content-based blog posts are products of a blogger
• articles are products of an article marketer
• videos are products of an video marketer
• emails are products of an email marketer
• ppc ads are products of a ppc marketer

Now you can see content in a different light, not only can you package it into an ebook or ecourse to sell on ClickBank, you can also use it for so many other different purposes.

Action Steps

• Start with a simple monetization strategy.
• Build your site with high quality content.
• Buy some traffic and track your results.
• Improve your conversion rates.
• Generate even more traffic.
• Find more ways to monetize.
• Repeat.

I know it sounds simplified, this is still good enough to get you thinking through your monetization strategy.

For maximum conversions, every individual web page should have only one single purpose and zero distractions.

Enjoy…..

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“Internet Marketing Reviews…..”

How many times have you joined an email list only to unsubscribe a week later? This happens when your expectations were not met, you expected high quality content yet you ended up with endless amount of sales pitch asking you to buy a bunch of crap. I will tell you straight up…..

What Can You Expect Here

In every market that you enter, you should always start with ppc. (I do that all the time.) The reason why you do that is because you need to get enough traffic in the shortest possible time to test if your idea will sell.

Remember: no traffic = no sales = no money

PPC And Affiliate Marketing

By looking at this domain name, you can expect lots of ppc tips. Tips would also include….. entering markets, picking affiliate offers, researching keywords, setting up campaigns, ad writing, landing pages, email copy and more.

Social Media And Direct Marketing

Sometimes I do cover SEO, blogging and social media. As much as I am a hardcore direct marketing nut, there is no way we can ignore social media. The key here is to use SEO, blogging and social media as a tool for direct marketing.

You can always expect to hear about selling, selling and more selling. After all, if you do not sell anything, you do not get paid, right? Even if you are doing CPA offers, getting someone to take an action is considered selling as well.

ClickBank And Niche Marketing

There are no end of opportunities with ClickBank for both affiliates and product owners, therefore, you will always hear me talking about ClickBank.

There was a point of time I avoided ClickBank because I hate waiting for checks to be cleared. I live in Singapore and it takes about 2 weeks for the check to arrive and another 4 – 6 weeks for them be cleared. Not that I am impatient but it was bad for cash flow since I pay for most of my traffic.

Since ClickBank started to pay through direct deposit, I focused my attention back on it again. In fact, I even moved 1 of my niche membership site to ClickBank. It is not the perfect affiliate network, however, learning to work with it has paid off very well.

Conversions And Tracking

List building is really important, at least for most information-based niches. Conversion rates must be tracked properly so that you can know if you are profitable. Be prepared to discover some elements that can really improve your conversion rates. Your cost per lead and cost per sale can be cut down as well.

Product Reviews

Most of my affiliate presell sites are usually a bunch of comprehensive product reviews. They convert really well for me and over time, I have grown to enjoy writing product reviews. Unlike most people who review products just for a commission, I do it to educate and inform you so you can make a better decision.

My reviews are usually more unbiased and accurate because….. I read the ebook, watch the video or use the software before reading the salesletter so that I will not be distracted by the sizzle of the sales message.

Product Types

First of all, I will NEVER promote anything that I personally do not believe in! No unethical products, no spamming products, no network marketing related stuff.

You will never see me promote stuff like those ready-made sites or content where all everyone gets the same thing. Imagine many people having the exact same site or content, where is the USP? (Unique Selling Preposition)

Many times, you will see people trying to sell you stuff like those business-in-a-box….. none of it works. What you need is to develop your own USP even if you are an affiliate.

Think about what makes you unique compared to your competitors and turn that into an advantage or a benefit that people can see. Once you do that, not only more people will want to buy from you, your competitors will have a hard time trying to knock you off.

Personally, I like the finer things in life and I always find myself leaning towards more refined things rather than just anything thrown together just to make a quick buck. Do you also feel the same way?

I definitely appreciate well-researched and well-produced products or services where we as the customers really experience that spirit of excellence. Every time I see such a product, I will recommend it.

Opinions And Decisions

I am blessed that I always get a review copy of new products before they are officially launched, sometimes months in advance. Remember that reviews are merely my personal opinion, the decision to buy or not to buy is ultimately yours.

Many times, I get to test the methods in new ebooks so that I know how well they work. At times, when I highly recommend a particular product, I would sweeten the pot by offering my own bonus. They are usually short and straight to the point reports which you cannot find anywhere else.

Your Take Away

Even when you choose not to buy what I recommend, the reviews will be written in such a way that when you read it, you can at least take away some good ideas which you can implement in your business.

When that happens, email me and share your good results with me. With such a negative world, I actually love hearing good news! If you do much better than me, I will be really proud of you, no jealously here. I may even want to do a case study with you as the main character.

What NOT To Expect And Why

Other than blog posts, you will rarely get additional free advice from me. This is only to be fair to customers and clients who are already paying me.

However, if you post a comment on any blog posts, you will get replies. When you email me with simple or specific questions, those that takes me a short paragraph to answer, I will surely reply you.

On the other hand if you ask very general or very personal questions, I might not be able to help.

Want More?

Maybe you really need very specific help, you can request a quote for a session of consultation. Fees can vary depending on topic and duration. Of course, fees can vary depending on the demand for my time.

Sometimes, if the help you need is really beyond me, I cannot take your money because I may not be able to help. I promise to be straight forward and upfront with you, no hidden fees for sure.

Important note: This post was not meant to sell you consultation! I really prefer to be behind the scenes, working on my business. Usually, working on the traffic conversion and sales optimization.

Hope you will enjoy being on this email list. Not just for the first few weeks but for a long long time…..

Enjoy…..

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