“Perry Marshall – Definitive Guide
To AdWords Review…..”

At last, I have the time to read this AdWords course by Perry Marshall and Bryan Todd. Since there are over 250 pages, (NOT some ebook below 100 pages), I decided to scan through before I read the entire guide. Somehow, I read everything, all at once…..

Definitive Guide To AdWords <== Click Here Right Now

On top of this guide, you will also get AdWords Advertising Coupon and the audio version of Advanced Strategies for Making Your Website Pay. That is not all you will get, you also get these additional modules…..

• Affiliate Module
• Beginners Module
• Copywriting Module
• UK Marketing Module
• Info Marketing Module
• Content Network Module (My favorite module!)

Announcement: Content network is now Google Display Network.
It is just a change in name, everything else remains the same.

Knowing about AdWords is never enough which is why these modules are really helpful to your business. What you are about to get is not just a course about AdWords, you also get additional modules which will help you get ahead in your business.

• Basic Package – you get 1 module.
• Expanded Package – you get 2 modules.
• Deluxe Package – you get all 6 modules.

By now you probably realize that Perry Marshall might be the most trusted expert when it comes to AdWords and some other related topics such as traffic conversion and more. I took a lot of notes while reading and I will share with you, the 10 most important AdWords tips (in random order)…..

1. Group your keywords in narrow themes.
2. Peel and stick your top keywords.
3. Continue to split test your ads.
4. Add more negative keywords.
5. Maintain high quality score.
6. Use targeted landing pages.
7. Find the top desire of your audience.
8. Separate search and display network.
9. Always track your conversions.
10. Use geo-targeting whenever possible.

Do all the above and you will be more than ready for the new economy! After reading this review, if you are still not fully persuaded that this might be the most important AdWords course, I suggest you read the entire letter for Definitive Guide To AdWords.

Definitive Guide To AdWords <== Click Here Right Now

As I was reading, I felt as if the entire book was written chapter by chapter in a random order before it was carefully arranged in the best possible sequence.

I almost forgot to mention that, some audios from the coaching program by Perry Marshall and Bryan Todd were also included.

The audio about USP was very interesting and I discovered many hidden gems from there. I am sure you will also get useful ideas too.

The best audio among all, (in my humble opinion), was the audio about the 8020 principle and to use it effectively in your business, your marketing and much more.

The Truth About Web Traffic…..

Look at your calendar, this is not 1999. Nothing is free online, especially web traffic. You do not want any random web traffic but web traffic that is highly targeted and will converted into profits in your pocket. You also want total control of your traffic, which is why you want to buy clicks.

Most advertisers are spending too much money on AdWords and not getting their investment back. Investing in this Definitive Guide To AdWords will certainly help you to slash your bid prices by 50%, 70%, 80% or even more!

If you are not willing to invest this small amount to learn how to use AdWords the right way, you should not even be in the game. You will probably get slaughtered by the system. They will take as much of your money as possible without giving you anything back.

** Market Smarter – NOT sell harder
** Get More For Less – NOT just spend more

Definitive Guide To AdWords <== Click Here Right Now

I strongly recommend you invest in the Definitive Guide To AdWords because I respect Perry Marshall for his work and also for his integrity. Till today, I am still learning from him and it helps to keep me ahead of competition.

If I did not read the earlier version of this guide when I started out, I would not be where I am today, having a few profitable websites and commanding a premium fee for managing campaigns.

This might be 1 of the best business investment you can make! If you go through the entire course and you cannot find anything of good value, I suspect that you are either illiterate or hard of hearing…..

Enjoy…..

FREE Google AdWords CheatSheet (Value: $49)
Advanced Ninja-Style AdWords Marketing
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Start-To-Finish AdWords Walk Through

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“AdWords Adgroup Strategy…..”

Google AdWords is all about divide and conquer. Organizing your adgroups properly right from the start is crucial to your success. In fact, if you group them well, it would be very easy for you to monitor and tweak them for further improvements.

This is also known as the AdWords account structure strategy. Do this and you will end up getting more clicks for less money while saving time…..

AdWords Campaign Settings

You start with the 3 most important settings of all…..

• Accelerated Ad Delivery

Select accelerated mode to show your ads as quickly as possible.

• Even Ad Rotation

Rotate ads evenly so your test results will be as accurate.

• Show Quality Score

Edit your columns to see your quality score.

AdWords Campaign Organization

It is recommended that you separate your campaigns by countries because different countries will perform differently for you and you need to adjust your bids accordingly. I like to separate my campaigns into these countries…..

• United States, Virgin Islands (US), Canada
• Great Britain, Virgin Islands (GB), Australia, New Zealand
• International (All Other Countries)

If you are promoting offers only for USA or only for a specific local area then you need to select only that location. Which means you excluded other countries or locations. You can also sort your campaigns this way…..

• US, Virgin Islands (US)
• Canada, GB, Virgin Islands (GB), Australia, New Zealand
• Other English Speaking Countries
• International (All Other Countries)

Announcement: Content network is now Google Display Network.
It is just a change in name, everything else remains the same.

Traffic from search network and content network are totally different, therefore you need to bid different prices and you need to write different ads. Which is why I recommend that you further separate your campaigns in this manner…..

• Search – Google
• Search – Partners
• Content – GMail
• Content – Automatic Placements
• Content – Managed Placements

In the end, you may end up with the following campaigns…..

• Search – Google – US; VI; CA
• Search – Google – GB; VG; AU; NZ
• Search – Google – International
• Search – Partners – US; VI; CA
• Search – Partners – GB; VG; AU; NZ
• Search – Partners – International
• Content – GMail – US; VI; CA
• Content – GMail – GB; VG; AU; NZ
• Content – GMail – International
• Content – Automatic Placements – US; VI; CA
• Content – Automatic Placements – GB; VG; AU; NZ
• Content – Automatic Placements – International
• Content – Managed Placements – US; VI; CA
• Content – Managed Placements – GB; VG; AU; NZ
• Content – Managed Placements – International

This whole thing might sound like a lot of work! The good news is you can simply use AdWords Editor to help you save time. You can simply add your country settings into your spreadsheet then upload into AdWords Editor.

Individual Campaign Settings (AdWords Web Interface)

Search Network – Google Only

- Exclude Content Network
- Exclude Search Partners

Search Network – Search Partners Only

- Exclude Content Network
- Exclude Google

Content Network – GMail

- Exclude Search Network
- Exclude Most Categories
- Include GMail

Content Network – Automatic Placements

- Exclude Search Network
- Exclude Some Categories
- Exclude GMail

Separate text ads and image ads into different adgroups. Run your reports so that you know which sites are not converting. Then you exclude them. You take the high converting sites and the copy them over to the campaign for managed placements.

Content Network – Managed Placements

- Exclude Search Network
- Exclude Some Categories
- Exclude GMail

Same thing here, you must separate text ads and image ads into different adgroups. No keywords required, you use select placement sites or pages.

Conclusion

There you go! The foundation of an unshakable AdWords account starts like that. Quick tip for search, each time you see that a particular keyword has a decent amount of searches and it is performing well, pause it from the main adgroup and then copy it into an new adgroup. You can then write more targeted ads and create more target landing pages to boost your conversions.

Enjoy…..

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“Google AdWords Content Network
Tips And Tricks…..”

Announcement: Content network is now Google Display Network.
It is just a change in name, everything else remains the same.

Google AdWords content network used to have very poor converting traffic. That was the reason why so many people used to turn it off. Then Google got rid of many blackhat and low quality AdSense publishers, the quality of the traffic got better and better with time.

This is a really good source of traffic, yet so many people miss it! As for those that try, many of them simply fall flat on their face with nothing to show for! You are about to discover how it can work for your business…..

Why You Must Use Content Network

Here are a few good reasons why you must use it…..

• Unlimited Traffic:

There is more traffic on content network than search network.

• Lower Cost Traffic:

Content network traffic usually cost lesser than search network.

• Just Like Media Buying:

With the option to use image ads, this is just like media buying.

• Harder For Others To Spy On You:

It is hard for your competitors to spy on your campaigns.

You may be thinking that search network has better quality traffic and you are right! However, with the lower cost per click and a much larger volume of traffic, it all makes sense to use content network.

When you want to scale up your traffic, you would buy more ads, this is known as media buying. Content network has the option of placement targeting and image ads which helps you get used to media buying.

Using some of these research tools, anyone can spy on your Google AdWords search campaigns, however with content network, it is impossible! By the way, I am not knocking any keyword tool, I still like them and I still use them today.

The Difference

The main difference between search network and content network is the difference between the frame of mind of the people…..

• Search Network:

These people are actively searching for something on Google by typing in some keywords or phrases.

• Content Network:

These people are not searching for something, they are reading articles or blog posts on some websites or blogs.

The way you track your results is also different. For search you need to use broad, phrase and exact keyword matching and for content, just using broad match will do. Therefore, for search, you track by individual keywords and for content, you track by each adgroup.

Now that you know the difference between the 2, you can have a different strategy for them. After all, marketing is all about serving people and you can only serve people well when you truly understand them.

Content Network Steps

Step #1 – Separate Campaigns

You must separate your search and content into different campaigns because you not only want to have different bid prices, you also want to write different ads to target your audience more accurately.

For search network, you usually will do well with your keywords in your headline, this is not the case with content network. With content network, your ads must really stand out in order to grab the attention of people.

Step #2 – Placement Reports

Till today, so many people are still not aware that there is an option to run placement reports! Good for you, bad for them! When you do this, you can see which sites your ads are appearing on and how well they are performing.

Step #3 – Negative Sites

Keep a look out for sites with high impressions and low clicks or clicks that are not converting. Simply delete these sites and use them as negative sites so that your ads will not appear on them again.

Step #4 – Peel And Stick

With your placement reports, you will also notice that some pages are converting well for you. You delete them and place them into a separate managed placement targeted adgroup.

Step #5 – Banner Ads

Get your adgroups which are converting, duplicate them and create banner ads. Create ads in all the sizes available, make sure you have at least 2 ads per size so that you can split test.

When creating image ads, you just have to use the ad copy of your top converting ads. You can use animated gif ads so that you can draw more attention and get more clicks.

You do not have to delete your text adgroups, you simply duplicate them so you end up with identical adgroups with image ads instead of text ads. Now you have the best of both worlds.

Step #6 – CPM

Consider paying on a cost per 1,000 impressions (CPM) basis instead of the usual cost per click. You might get more clicks for the same cost, so test it and see if it works better for you.

Image Ads

Your URL and Google link will be placed at the bottom of each image ad. The height of your images will be resized by about 11 to 22 pixels and it all depends on the image size you selected. They will only resize your images rather than cropping them. You can also resize the images yourself.

Since we are talking about image ads, do create some images for FaceBook ads, the dimensions are 110 x 80. Take note that FaceBook do not allow animated gif images. Fortunately Google allows it.

Ideas To Consider

Whenever you are doing placement targeting and you know that certain sites are converting very well for you, you might consider buying advertising space directly from the site owners.

You take a screenshot of your AdWords account. Show these site owners what you are paying for an ad on their site. Then make them an offer to advertise directly on their site and cut out Google as the middle man.

Since you already know your numbers, there is no risk for you, just place your ads on their sites and get targeted traffic. This idea will take some time to get started, however, once you have it in place, it is easy to maintain.

Many times, these sites are not huge sites run by large corporations, they are small sites run by ordinary folks like you and I. This makes it easy to approach them to make a deal. You can even request to pay 30 days after advertising instead of paying up front. This will also improve your cash flow.

Conclusion

I hope you have a clearer picture of the content network and how it can help you in your business. Some of the ideas you just saw might sound too simple, however, when you do it, you will surely see results.

Enjoy…..

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“Advanced Conversion
Tracking Strategy…..”

There are 2 main groups of online business owners, those that do nothing to track their results and those that make money. If you are 100% relying on your intuition and not tracking your marketing results, your chances of being profitable is very slim. (Even if you are really brilliant!)

Not tracking your conversions is no different from driving your car in a dark and unknown area with your headlights off! Dangerous! (Not referring to the late Michael Jackson here!)

You are about to discover how to track your conversions in a way that allows you to have the clearest possible view of your business. This will also allow you make smarter decisions to help you grow your business faster.

PPC Default Conversion Tracking

If you are using AdWords or any other pay per click engines, usually, they would give you a piece of code known as the conversion tracking code for you to place on your conversion page, commonly known as your thank you page.

The good thing about it is the fact that your conversions will show in your interface, making it easy for you to look at your marketing results. The bad thing is, you can either track leads or sales and not both at once.

PPC Affiliate Conversion Tracking

The best way I know how to track sales for affiliate marketing is using Prosper202. It is a free open source software, you can modify it to any way you want.

You can easily install it on your server and it is also simple and easy to use. The fact that the interface looks really cool, makes it really easy for your eyes to view your marketing results. Bear in mind that it only works for affiliate programs which allow subid tracking, which most good networks do.

Same thing here, you can either track leads or sales and not both at once. If you need to track both, here is What you can do is….. place your AdWords conversion code on your thank you page to track leads and use Prosper202 to track your sales. Simple?

This tip is for you if use squeeze pages before presenting your affiliate offers.

Google Website Optimizer Quick Tip…..
Use 2 variables within your landing page to rotate 2 different offers.

Simple Conversion Tracking

If you are like me and you choose to track both leads and sales with each individual link and you want to see both leads and sales results on a single tracking interface, how about using AdTrackz?

You might be thinking, with so many powerful free tracking tools easily available, why bother to invest in AdTrackz? First of all, it does not cost much, it has unlimited license which means you are allowed to install on as many domains as you want and you get 1 free installation.

AdTrackz

There are many ways to use AdTrackz, when I first bought it in 2006, I only used it to cloak my affiliate links. Then I started to use it for tracking my own leads and product sales. In no time, I started to see what works and what does not work so I tweaked my marketing accordingly.

That was the time when I finally got the revelation of the importance of testing and tracking! Now you know why some marketers always tell you to track because it really works, it really makes you money. After all, money is not made with new fancy ideas but traditional testing, tracking and tweaking!

Here a few clever ways you can use AdTrackz…..

• tracking leads and sales using the same link.
• tracking ppc ads on adgroup or keyword level.
• tracking banner ads, those you pay monthly or by CPM.

If you are paying traffic, you should always be tracking by the individual source so that you know exactly what works for you. In this way, you can focus on traffic sources that work and eliminate those that do not work.

Here a few more clever ways you can use AdTrackz…..

• tracking ezine solo ads.
• tracking article resource links.
• tracking autoresponder emails.

Ezine Solo Ads

All ezines have different prices, number of subscribers and different response rates, if you do not track, you will not know which is good for you business. Those ezines which are profitable, you keep advertising with them, those that are not, drop them fast.

Ezine Ads Quick Tip…..
To find the best ezines for your business, simply use Ezine Directory. Personally, I found a number of really good ezines that I can buy solo ads for cheap. Many times, they are so cheap that even when the response rates are not too good, you can still make it profitable!

Article Resource Links

Every article you submit to article directories, you should have links back to your squeeze page or at least a blog with an popup or opt-in box. Just by tracking, you will know which articles helps convert more leads for you and you can then write more of such articles.

Autoresponder Emails

When you track each individual email, you will soon discover which email makes you the most money. When you find it out, move that email higher up your sequence, let it appear in the first few emails of your sequence instead of placing it at the back.

Email Swaps

Before I forget….. if you do email swaps with others, you should track. After that, you would know who are the email swap partners with highly responsive leads and who are those with lower quality leads.

Email Swap Quick Tip…..
Use EasyClickMate to redirect to your squeeze page so that you can give your email swap partner affiliate commissions for the sales of your product. Now, there is a good reason for others to be willing to do a swap with you.

AdTrack Link Organization

Here is a quick example of how I organize my AdTrackz links so that I can sort them out easily whenever I need…..

• url.com/adtrackz/go.php?c=url_ppc_adgroup_keyword
• url.com/adtrackz/go.php?c=url_soload_ezine_year_month
• url.com/adtrackz/go.php?c=url_bannerad_website_year_month
• url.com/adtrackz/go.php?c=url_emailswap_partner_year_month
• url.com/adtrackz/go.php?c=url_emailseries_emailnumber

Conclusion

AdTrackz will make your testing and tracking so much easier because of the simplicity and accuracy. This is the reason why so many big time internet marketers use it, of course, it is quietly behind the scenes and you did not notice it. Check out the interface of AdTrackz, very neat, simple and easy to understand…..

This old-school style of tracking your traffic sources was never a sexy thing, however, it always makes you money! If you do not track, you will never know what makes you money and what makes you nothing. Give it a try, you will never regret your decision to become an avid tester! Starting from now…..

Download AdTrackz Now >>
(Includes FREE Installation)

WAIT, There Is More!!!

All the cards will be laid on the table and yes, I do have something to sell, that is as frank as I can get! Simply buy through my link and you will get the additional bonus.

AdTrackz Bonus

Advanced Affiliate Strategies (Value: $39.95)

• Steal Your Competitors Blind
• Smart Bonus Strategy
• Launch Annihilation
• Trend Domination

List Building Mastery (Value: $49.95)

• The REAL Reasons For Building Your List
• What To Do And What Not To Do
• List Building Basics
• Money-Making Autoresponder Emails
• How To Make Money With Your List
• Relationship Building Secrets
• Advanced Copywriting Techniques
• Opt-In Form Basics
• Squeeze Page Basics
• Promoting Your List
• Offline Promotions
• Increasing Conversions
• Overcome List Building Problems
• Taking Your List Building To A Higher Level

Follow These Steps

• Clear your cookies.
• Go to AdTrackz.
• Make a purchase.
• Collect your bonus here.

CB List Automator will grant you access once you verify your receipt number.

Enjoy…..

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“AdWords Bidding Guide…..”

Discover how you can adjust your bid prices to maximize your profits and get the highest possible returns on your money. As you already know, higher cost per click usually means higher positions which also means more clicks for you.

On the other hand, more clicks does NOT mean more revenue or more profits. Here is a tutorial from Google, showing you how to calculate your bid price and how you can use this information to maximize your profits. Watch this video for more details.

Thank you for watching this video.

Enjoy…..

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“iSpionage Review:
PPC Keyword Research…..”

As you already know, there is a long list of free and paid keyword research tools for pay per click marketing. Most of them include data for AdWords and only a few include data for Yahoo and Bing. You are about to discover a very useful tool which also happens to be really easy to use…..

iSpionage is a very powerful keyword tool which I prefer over KeyWordSpy. Let me explain further…..

KeyWordSpy

I used to be a big fan of KeyWordSpy, not anymore. Here are a few disadvantages with KeywordSpy:

• There are no campaign building tools.
• There is a daily search query limit.
• There is no phone support.

iSpionage

iSpionage made me change my mind about KeyWordSpy. I am not saying that KeyWordSpy is no good, it is just not as good as iSpionage, it has much lesser features and it cost more as well. Here are 3 plans for iSpionage…..

iSpySilver:

• spy on domains, keywords, ad copy, landing pages
• generate highly relevant and targeted keywords
• compare keywords between advertisers
• compare historic ad copy strategy
• domain name whois information
• campaign building tool, Google, Yahoo, Bing
• video tutorial and documentation
• email support

iSpyGold:

• all the above plus monitoring and tracking keywords
• identify affiliate ads from various affiliate networks
• benchmark your campaigns against others
• alerts you on competitors
• ad copy comparison
• phone support

iSpyPro:

• same as iSpyGold, with more keywords to export and monitor, also no limit on generating campaigns

For most people iSpySilver is good enough, however if you are really serious with affiliate marketing, iSpyGold will be more suitable for you. Check out iSpionage right now.

Here is an informal disclaimer, yes, I do get affiliate commission since these links are all my affiliate redirect links.

KeyWordSpy cost more, pays a percentage with higher commission in dollar value. On the other hand, iSpionage cost less, pays a higher percentage with lower commission in dollar value.

Just think about it, your competition is everywhere, they can access all the keyword tools you have, so why not, take the first mover advantage and make full use of iSpionage to give you that extra competitive edge, right now…..

Enjoy…..

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“ClickTale Analytics Review:
Traffic Conversion Booster…..”

Today, I just want to share with you a clever way to understand your web visitors better. By doing that you will be able to boost your conversion rates for your landing pages and sales pages very quickly. Before I continue, I need to tell you about a very popular song which nobody should ever sing in any wedding…..

Guess what, the song you should never sing at a wedding is none other than….. Every Breath You Take by The Police…..

Why not? It is such a nice song which many people love and so many people already sang it at their wedding. You see, I am not about to make fun of anybody and I really like the music of The Police.

Listen carefully to the lyrics, it is all about surveillance, control, jealousy and being possessive. Do you think you want these few elements in your marriage? Probably not, right?

Anyway, here is part of the original lyrics:
Every breath you take and every move you make,
every bond you break, every step you take,
I’ll be watching you…..

Can you feel the sense of surveillance and control, ironically the name of the band is The Police. I will not go on to explain about jealousy and being possessive. Instead, I will get back to telling you about how you can boost your landing page conversions.

Here is my less poetic modification of the lyrics:
Every breath you take and every move you make,
every time you click, every time you read,
I’ll be watching you…..

As you can clearly see, my modified version will never as poetic as the original. Also, I do NOT know of any software that can track the breathing patterns of web visitors! However, I found this tool which can track almost every movement of your web visitors.

ClickTale

ClickTale is much more than a spy tool, I call it a surveillance tool because it records the movements of your visitors then it shows it to you as a video! It will show you exactly which section of your page is getting read and which is not.

Do not ask me how it is possible, I cannot explain how this technology works because I did not build this tool. All I know is, it works and it helps you to know exactly what to split test and where to fix. If this does not boost your conversions, I really do not know what will.

Most of people are limited to testing elements such as headlines, call to action, buttons and such, not anymore….. If you do know exactly what to split test other than the usual stuff, then you will find out when you use ClickTale.

It is so easy to install and if you are using WordPress, good news for you because there is a WordPress ClickTale Integration Plugin. This is great if you use WordPress as landing pages, just like me.

There is a free version of ClickTale, you can play around with it before you decide to invest in the paid version. Check it out to see if you like it. I sure do, which is the reason why I strongly recommend that you use it too.

Enjoy…..

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“Which Of These AdWords (PPC) Problems Are You Facing?”

By now you might have discovered that Google AdWords (PPC) is not a walk in the clouds, there are problems you face that just seems to keep getting worse….. That was how I felt when I got started, however, with some little tweaks, many problems can be solved easily.

Problem #1: Taking Too Much Time To Build Campaigns

Are you taking too long to set up your PPC campaigns? Setting up campaigns is the first thing then you must to test, track and tweak them. This seems like an endless process.

PPC campaigns which are well-structured will make you a lot of money. This only means that, the more campaigns you have, the higher your chances of success. If you can build more well-structured campaigns in a shorter time, this will give you an advantage over people who are slower than you.

Solution #1:

You can build campaigns simply with spreadsheets and AdWords editor. You can refer to the FREE AdWords system, there are instructions that shows you how to do just that.

Problem #2: Low Quality Score

Are you sick of getting a low quality score? Improving your quality scores can be a long and frustrating process. Low quality score results in higher bid prices.

Low quality scores also affects your ad ranking, which then affects your click through rates and finally lowering your conversions and hurt your profits!

Solution #2:

Simply group your keywords properly and you will fix this problem. Then match your keywords, ads and landing pages. This is also a good way to give your users a better search experience.

Problem #3: Ads With Low Click Through Rates

Your ads bring people to your landing pages. No clicks means no traffic, no traffic means no money!

You can take time to be creative when writing your ads yet this can be hit and miss. Writing great ads takes time and effort.

Solution #3:

Swipe the ads of those who are already fine. You can use iSpionage for that. Learn their style of writing, do not simply copy everything word for word.

Enjoy…..

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“Conversion Boosters:
How To Increase Your
Conversion Rates…..”

There are many ways to boost your conversion rates. First, we look at your offers then we make a series of small changes to boost them. When it comes to conversion rates, nobody has the final say! You must test to make sure that they really do work for you. Here are some quick and simple conversion boosters…..

Urgency

Tie your offer with some up coming event. Maybe you are selling a dating ebook and you can say something like….. get a date before Valentine’s day, get a date before the weekend. Weekends happen once a week, right?

Scarcity

If you selling a downloadable product, please do not say that you are only selling 500 copies if you plan to sell more than that. You can tell people that you will raise your price or remove a bonus after a certain date.

Value

Add on some bonus which is really worth something in the eyes of your audience. If you sell software, how about giving 1 free installation. If you sell gardening tools, how about giving away a simple manual.

Guarantee

Take the risk on behalf of your buyer. Most people give 100% money back guarantee, maybe you can offer more than 100% money back guarantee with a condition at the back of it.

Statement

The way you write your guarantee statement will also affect your conversion rates. You must write in a simple and conversational style that assures people that they will get results with your offer.

Payment

Do you have more than 1 payment modes? At least, you must be able to take payments with the most common credit cards. What about payment plans? For higher price items, you can consider offering installment plans.

Contrast

You can compare your offer with other offers in a way that makes yours the better choice. Some people selling audios of a seminar will say that you can save the travelling time and air fare.

Discounts

Position your discounts as instant rebates, once again, this is about the way you communicate. Instead of saying that you are giving $100 discount, how about describing your discount as a $100 instant rebate.

Unique Advantages

What can you do that your direct and indirect competitors cannot do? This could be something that makes you stand out among the rest, making you look unique and everyone look the same.

Conclusion

These are just a few simple little conversion boosters you can use to boost your conversion. Best of all, you can implement all of them at no cost. Therefore, go ahead, test them as soon as you can.

Enjoy…..

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“Offer Manipulation,
Old Way Of Marketing Vs
New Way Of Marketing…..”

The way direct response marketing has evolved over time is simply amazing. Especially with the internet becoming more and more interactive, things have changed so much over the past years. On top of that, people have become much more sophisticated than before. Today, we shall compare the old way of marketing and the new way of marketing…..

Old Way Of Marketing – Manipulating People

The old way of marketing is all about manipulating people, pushing people, high pressure sales tactics, fake scarcity and other stupid ways that I will not care to mention here.

Now that the average consumer is so much smarter, these old methods do not work as well as before. Even if it still works a little, the results are only short term, it will not last.

New Way Of Marketing – Manipulate Offers

The new way of marketing is all about manipulating offers. First, we do market research to find out more about what people what. With so many free tools available, market research is simple.

When you use the interactive nature of the web, you can discover more about your target audience. When you know them well, you can easily manipulate your offers to appeal to them.

The BIG Difference

Do you prefer people to manipulate you or to serve you? I am very sure that you prefer to be served rather than manipulated. Therefore, start serving your audience and stop manipulating them.

You piss people off by manipulating them. You gain trust and build credibility by manipulating your offers to serve people. People are NOT stupid, they can tell what you are doing.

When you serve people, they will trust you, buy from you and you will surely make more money. Not just for today, it is also for the long term.

Offer Breakdown

Now that you know that you can manipulate or customize your offer to match your target audience, we shall breakdown the components of a typical offer…..

• What?

What exactly are you selling?

• Benefits?

What benefits can your customers get?

• Price?

How much does it cost?

• Reasons

Why should people buy what you have to offer?

What you are selling is your offer, products or services, the benefit they get is the advantage of taking up your offer. The price is then justified by the reasons you give to persuade people to buy.

Free Offers

It is no secret that by giving away free offers, you can build a list of email subscribers. Such an offer is also known as the lead generation magnet. Here is how you can turn these free offers into profits…..

• Desirable

Free offers must be desirable and irresistible. If not, nobody will want it even though it is free.

• Targeted

Free offers must be accurately targeted to the audience. If not, they will not give a rip about it.

• Paid Offers

Free offers must lead to paid offers. You must convert your subscribers into paying customers.

• Lead Generation

You must at least get the email so that you can follow up with other offers in time to come.

• Feedback

You must get some feedback through surveys so that you can understand your audience better.

Having a free offer as your lead magnet will help you build your list. As your web visitors join your list, you can follow up with more offers using email. You can do this even if you are an affiliate marketer without your own product.

Average Offer	+ Good Copy	= Average Response Rate
Good Offer	+ Average Copy	= Good Response Rate
Good Offer	+ Good Copy	= Superb Response Rate

Lead Magnet

If your free offer is so good in the eyes of your audience, they must be thinking that your paid offer should be even better. At the same time, when you gave something valuable to them for free, you appear as a trusted friend in their opinion. When people trust you, they are willing to buy from you.

Here is the part that you may not want to hear yet I have to tell you….. the opposite is also true. When your free offer is worthless or useless, most people will not trust you and in the end most of them will not buy from you.

Conclusion

Take time to get to know your target audience better so that you can manipulate your offers to suit their desires. In this way, not only will your sales conversion be high, your audience will also be happy because you are delivery exactly what they want. This is a great way to build a long term business.

Enjoy…..

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Advanced Ninja-Style AdWords Marketing
No Need For Expensive AdWords Software
Start-To-Finish AdWords Walk Through

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Click Here Right NOW >>