“Google Optimizer Tutorial…..”
If you are not testing stuff on your website, you do really know what exactly is going on in your business! Fortunately, we have really powerful tools like Google Website Optimizer which can help us do the testing easily and painlessly.
You need a Google AdWords account to access it, you do not even have to spend money on AdWords in order use it, you just need to pay a small fee for opening the account. Basically, there are 2 ways to do your testing…..
An a/b experiment compares the performance of 2 or more different pages. This is the most common way that most people test their website.
A multivariate experiment compares the performance of variations in multiple sections of a page.
A multivariate experiment is more accurate than an a/b experiment because you not only can find out which variations perform better, you can even find out which combination of variations work better.
Google Website Optimizer: Getting Started
First of all, name your experiment, (be specific). Then you identify your test page and your conversion page. Choose the option of installing and validating javascript tags yourself.
Next, paste your control script at the beginning of your test page source code, (before tag) and paste your tracking script at the end of your test page source code, (before
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