Filed Under: Affiliate Marketing, Article Marketing, Blogging, ClickBank, Content Creation, Conversion, Email Marketing, Google AdWords, Landing Pages, Media Buying, Product Creation, Social Media, Tracking And Testing

“Monetization Strategy…..”

When it comes to marketing online, having a clear monetization strategy is a must, if not you will not make any money. People who are new to online marketing are usually very confused about this and they just cannot pin point what exactly is going on. Sometimes, even the more seasoned marketers also have issues with their strategy.

In short, there are a few important components in an online business:

You are about to discover how you can combine them to work in your favor. Then you will also see how you can use content for getting traffic, improving conversions and much more…..

Conversion Strategy: How Do You Get Paid?

Some of the most common ways for you to get paid:

There are so many good strategies out there and you need to pick one main strategy for your business. You can also combine more than one strategy, however, you need to make sure your combination works well.

For example, I usually have digital products which I sell as a merchant and at the same time, I promote other products as an affiliate. I do not sell ad space or put up AdSense or eBay ads.

You would notice that many bloggers sell ad space, put up AdSense or eBay ads. You would also noticed that some of them also provide services such as writing, design, programming and more.

Some people build a website with only one intention which is to sell if off at a high price. Personally, I am not in favor of this strategy because it takes too long to get paid.

Traffic Strategy: How Do You Get Traffic?

There are main 2 categories of traffic, though there are many sources of traffic:

What I just mentioned are the more common sources of traffic, there are much more traffic sources that I have not mentioned yet. If I were to mention everything, this would become a super long blog post.

Notice that I said organic traffic instead of saying free traffic? Organic traffic requires more work and it takes more time than paid traffic. Ultimately, you always have to trade your skills and your effort or your skills and your money for traffic.

Paid Traffic requires you to create compelling ad copy, it is usually easy to track your returns, also the traffic is fast and consistent.

Organic Traffic requires you to put in more effort, tracking is not as easy as paid traffic, also the traffic can be unpredictable.

As for quality of traffic, it all depends on your individual traffic source. Only when you track then you can find out if the quality of your traffic is good. If it is good, your returns will be higher.

From personal experience, paid traffic usually converts into profits much faster than organic traffic.

Traffic And Conversion Match

Also nobody seems to talk about this issue of matching your traffic type to your conversion strategy. You can send very high quality traffic to websites which uses a strategy that does not match the traffic and it would result in no profits.

For paid search traffic, people are actively searching for something, you can send them to a landing page which is usually a salesletter, product review page, product comparison page or squeeze page.

If you give people what they are searching for, conversion should not be an issue. When people click on your ad, usually they know that it is an ad yet they are still willing to click on it, this only shows that they are interested in what you have to offer.

For organic traffic, people are usually searching for information and if you have content on your websites or blogs, they would want to read it. They are expecting content rather than sales pitch.

On your content pages, you could have links to pages which you are selling something. Maybe you are not selling anything except ad space and you also display AdSense or eBay ads.

High Quality Content

Content Leads To Conversion

With high quality, well-researched, well-written content, it will help to build trust and establish credibility. People are not stupid, when they see badly written or poor-presented content, they might want to leave your website fast.

When you use high quality content on your sites, more people will trust you. When people trust you, they will give their attention to you, eventually, they will be more willing to invest in your products or your services or they keep reading your blog and they recommend others to you.

This is how high quality content can lead to better conversions, it will always work, no matter which monetization strategy you choose.

Content Leads To Traffic

Content can be in multiple forms, mainly, text, audio, video. For text, you can submit articles to article directories, post them on information sharing sites (web2.0) and more. For audio and video, you can submit them to their relevant directories.

As you publish your content in many places all over the internet, you get more incoming links. These links will get you direct traffic, such as article marketing and web2.0 sites. When you get more links, your rankings on the search engines will go up.

This is how content can help you get more organic traffic, not too fast, not too slow and you may end up with good long term results.

Text based content (articles) can be converted into videos (power point slides with audio) and submitted to video sites like YouTube.

Your Content Is Your Product

Get serious with your content and treat it as your products, think of it this way:

Now you can see content in a different light, not only can you package it into an ebook or ecourse to sell on ClickBank, you can also use it for so many other different purposes.

Action Steps

I know it sounds simplified, this is still good enough to get you thinking through your monetization strategy.

For maximum conversions, every individual web page should have only one single purpose and zero distractions.

Enjoy…..

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