“Offer Manipulation,
Old Way Of Marketing Vs
New Way Of Marketing…..”
The way direct response marketing has evolved over time is simply amazing. Especially with the internet becoming more and more interactive, things have changed so much over the past years. On top of that, people have become much more sophisticated than before. Today, we shall compare the old way of marketing and the new way of marketing…..
Old Way Of Marketing – Manipulating People
The old way of marketing is all about manipulating people, pushing people, high pressure sales tactics, fake scarcity and other stupid ways that I will not care to mention here.
Now that the average consumer is so much smarter, these old methods do not work as well as before. Even if it still works a little, the results are only short term, it will not last.
New Way Of Marketing – Manipulate Offers
The new way of marketing is all about manipulating offers. First, we do market research to find out more about what people what. With so many free tools available, market research is simple.
When you use the interactive nature of the web, you can discover more about your target audience. When you know them well, you can easily manipulate your offers to appeal to them.
The BIG Difference
Do you prefer people to manipulate you or to serve you? I am very sure that you prefer to be served rather than manipulated. Therefore, start serving your audience and stop manipulating them.
You piss people off by manipulating them. You gain trust and build credibility by manipulating your offers to serve people. People are NOT stupid, they can tell what you are doing.
When you serve people, they will trust you, buy from you and you will surely make more money. Not just for today, it is also for the long term.
Offer Breakdown
Now that you know that you can manipulate or customize your offer to match your target audience, we shall breakdown the components of a typical offer…..
- What?
- Benefits?
- Price?
- Reasons
What exactly are you selling?
What benefits can your customers get?
How much does it cost?
Why should people buy what you have to offer?
What you are selling is your offer, products or services, the benefit they get is the advantage of taking up your offer. The price is then justified by the reasons you give to persuade people to buy.
Free Offers
It is no secret that by giving away free offers, you can build a list of email subscribers. Such an offer is also known as the lead generation magnet. Here is how you can turn these free offers into profits…..
- Desirable
- Targeted
- Paid Offers
- Lead Generation
- Feedback
Free offers must be desirable and irresistible. If not, nobody will want it even though it is free.
Free offers must be accurately targeted to the audience. If not, they will not give a rip about it.
Free offers must lead to paid offers. You must convert your subscribers into paying customers.
You must at least get the email so that you can follow up with other offers in time to come.
You must get some feedback through surveys so that you can understand your audience better.
Having a free offer as your lead magnet will help you build your list. As your web visitors join your list, you can follow up with more offers using email. You can do this even if you are an affiliate marketer without your own product.
Average Offer + Good Copy = Average Response Rate Good Offer + Average Copy = Good Response Rate Good Offer + Good Copy = Superb Response Rate
Lead Magnet
If your free offer is so good in the eyes of your audience, they must be thinking that your paid offer should be even better. At the same time, when you gave something valuable to them for free, you appear as a trusted friend in their opinion. When people trust you, they are willing to buy from you.
Here is the part that you may not want to hear yet I have to tell you….. the opposite is also true. When your free offer is worthless or useless, most people will not trust you and in the end most of them will not buy from you.
Conclusion
Take time to get to know your target audience better so that you can manipulate your offers to suit their desires. In this way, not only will your sales conversion be high, your audience will also be happy because you are delivery exactly what they want. This is a great way to build a long term business.
Enjoy…..
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May You Prosper And
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