“Google AdWords Content Network
Tips And Tricks…..”

Announcement: Content network is now Google Display Network.
It is just a change in name, everything else remains the same.

Google AdWords content network used to have very poor converting traffic. That was the reason why so many people used to turn it off. Then Google got rid of many blackhat and low quality AdSense publishers, the quality of the traffic got better and better with time.

This is a really good source of traffic, yet so many people miss it! As for those that try, many of them simply fall flat on their face with nothing to show for! You are about to discover how it can work for your business…..

Why You Must Use Content Network

Here are a few good reasons why you must use it…..

• Unlimited Traffic:

There is more traffic on content network than search network.

• Lower Cost Traffic:

Content network traffic usually cost lesser than search network.

• Just Like Media Buying:

With the option to use image ads, this is just like media buying.

• Harder For Others To Spy On You:

It is hard for your competitors to spy on your campaigns.

You may be thinking that search network has better quality traffic and you are right! However, with the lower cost per click and a much larger volume of traffic, it all makes sense to use content network.

When you want to scale up your traffic, you would buy more ads, this is known as media buying. Content network has the option of placement targeting and image ads which helps you get used to media buying.

Using some of these research tools, anyone can spy on your Google AdWords search campaigns, however with content network, it is impossible! By the way, I am not knocking any keyword tool, I still like them and I still use them today.

The Difference

The main difference between search network and content network is the difference between the frame of mind of the people…..

• Search Network:

These people are actively searching for something on Google by typing in some keywords or phrases.

• Content Network:

These people are not searching for something, they are reading articles or blog posts on some websites or blogs.

The way you track your results is also different. For search you need to use broad, phrase and exact keyword matching and for content, just using broad match will do. Therefore, for search, you track by individual keywords and for content, you track by each adgroup.

Now that you know the difference between the 2, you can have a different strategy for them. After all, marketing is all about serving people and you can only serve people well when you truly understand them.

Content Network Steps

Step #1 – Separate Campaigns

You must separate your search and content into different campaigns because you not only want to have different bid prices, you also want to write different ads to target your audience more accurately.

For search network, you usually will do well with your keywords in your headline, this is not the case with content network. With content network, your ads must really stand out in order to grab the attention of people.

Step #2 – Placement Reports

Till today, so many people are still not aware that there is an option to run placement reports! Good for you, bad for them! When you do this, you can see which sites your ads are appearing on and how well they are performing.

Step #3 – Negative Sites

Keep a look out for sites with high impressions and low clicks or clicks that are not converting. Simply delete these sites and use them as negative sites so that your ads will not appear on them again.

Step #4 – Peel And Stick

With your placement reports, you will also notice that some pages are converting well for you. You delete them and place them into a separate managed placement targeted adgroup.

Step #5 – Banner Ads

Get your adgroups which are converting, duplicate them and create banner ads. Create ads in all the sizes available, make sure you have at least 2 ads per size so that you can split test.

When creating image ads, you just have to use the ad copy of your top converting ads. You can use animated gif ads so that you can draw more attention and get more clicks.

You do not have to delete your text adgroups, you simply duplicate them so you end up with identical adgroups with image ads instead of text ads. Now you have the best of both worlds.

Step #6 – CPM

Consider paying on a cost per 1,000 impressions (CPM) basis instead of the usual cost per click. You might get more clicks for the same cost, so test it and see if it works better for you.

Image Ads

Your URL and Google link will be placed at the bottom of each image ad. The height of your images will be resized by about 11 to 22 pixels and it all depends on the image size you selected. They will only resize your images rather than cropping them. You can also resize the images yourself.

Since we are talking about image ads, do create some images for FaceBook ads, the dimensions are 110 x 80. Take note that FaceBook do not allow animated gif images. Fortunately Google allows it.

Ideas To Consider

Whenever you are doing placement targeting and you know that certain sites are converting very well for you, you might consider buying advertising space directly from the site owners.

You take a screenshot of your AdWords account. Show these site owners what you are paying for an ad on their site. Then make them an offer to advertise directly on their site and cut out Google as the middle man.

Since you already know your numbers, there is no risk for you, just place your ads on their sites and get targeted traffic. This idea will take some time to get started, however, once you have it in place, it is easy to maintain.

Many times, these sites are not huge sites run by large corporations, they are small sites run by ordinary folks like you and I. This makes it easy to approach them to make a deal. You can even request to pay 30 days after advertising instead of paying up front. This will also improve your cash flow.

Conclusion

I hope you have a clearer picture of the content network and how it can help you in your business. Some of the ideas you just saw might sound too simple, however, when you do it, you will surely see results.

Enjoy…..

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“Defeating Google Slap
Once And For All…..”

If you use Google AdWords, nothing is more frustrating than having your minimum bids being jacked up to some crazy amount which makes it impossible to profit. In our industry, this is known as Google Slap. Notice that the ones who always suffer from it seems to be affiliate marketers.

Before you throw your arms up in total frustration, let me clarify that Google is NOT against affiliates. What they want is to show the most relevant search results for their users. Understanding their purpose and making some small changes based on that will help you overcome Google Slaps once and for all!

Relevance And Quality

The sole purpose of the existence of Google is that they want to offer the highest quality search results. This is also the reason why they were able to beat other search engines to grab the biggest market share in terms of search.

What they want from their results, (both organic and AdWords) is relevance and high quality content. How exactly they define it, it is not easy to explain, the best I can do is to share what works for me time and again.

Harsh Reality

You were slapped by Google because the quality of your content on your website is not good enough in the eyes of Google. Alright, that sounds harsh, then again, I do not want to sugar coat stuff and pretend to make everything sound like a bed of roses.

AdWords have their set of best practices, just follow them and your quality score will be good and it will result in you being able to get lower minimum bids. If you want to use their system, follow their rules, simple?

The Most Horrid Mistake

Dumping a huge list of keywords into a single adgroup is the most horrid mistake that most beginners do, this might be the main reason why your bids get jacked up so high.

Just think about it, how can a few hundred keywords be related to each other? Take time and split your keywords into smaller groups. Maybe under 15 or 20 keywords per adgroup and all the keywords must be within the same theme.

Improving Quality Score

High Quality Score = Low Cost Per Click and Low Minimum Bid

Getting a lower cost per click and a lower minimum bid is the main reason why you want to take some time to improve your quality score. This small little improvement will surely improve your bottom line.

Improving your quality score is simple, first of all make sure the keywords in your adgroup are all related to each other and they should all fall within the same category or same theme.

Having lesser keywords in each adgroup will allow you to accurately match your keywords with your ads, which will help you appear more relevant and at the same time increase click through rate of your ads.

Dynamic Keyword Insertion: this is a very useful tactic and you may want to check out this article by Google.

Improving Landing Pages

Keywords

On your landing pages, add your keywords in your title tags, meta tags, meta description, H1 tags and headline. This sounds like on-page SEO and it does help a lot in your quality score. Sprinkle the keywords naturally instead of stuffing them all over.

I use WordPress for my landing pages because it is easy to add keywords into my title tags, meta tags, meta description, H1 tags and headline. It is also very easy to add additional pages.

Admin Links

To make your site more credible, you should have a few administrative links such as privacy policy and contact page. This is part of the requirement of Google and since it only takes very little time to add them, why not.

Images

If you have images which are NOT totally relevant to your page, such as guarantee seal, order button and such stuff, you need to rename them with numbers. Most people will name their order button as order-button.jpg, you should name it as a123.jpg or 123.jpg or something like that.

For relevant images, name them with your keywords. Maybe your offer is an accounting software, you can name your image as accounting-software.jpg or name-of-accounting-software.jpg or your-keyword.jpg. You get the idea.

You can also put your keywords in the alt text of your images. Once again, do this naturally, instead of keyword spamming.

Incoming Links

Some people say that having some incoming links to your landing pages would also help, however, I do have some landing pages without a single incoming link yet my quality score is still very good.

Content Network

Announcement: Content network is now Google Display Network.
It is just a change in name, everything else remains the same.

Use AdWords Content Network. Why not? There is so much more traffic at a much lower cost. When you get used to it, you can easily move on to media buying where you can get even more traffic.

Yahoo And Bing

Use Yahoo and Bing pay-per-click! I used to think that there are a lot less traffic with Yahoo and Bing, however, if you add more keywords, you end up getting more traffic. Also, there is less competition compared to Google therefore the clicks cost lesser.

Best of all, they are so much more forgiving than Google AdWords and you can get away with some mistakes like adding many keywords in a single campaign! You can even get away with direct linking most of the time! No kidding!

At least for now, we can still get away with all these stuff, just remember that things will change in future, it is just a matter of time before Yahoo and Bing become as strict as Google. Therefore, take advantage while you still can.

Do not just take my word for it. Try it for yourself. You will be pleasantly surprised.

Conclusion

Now that you understand how Google works, how you can follow their best practices and end up being totally unaffected by any slap. As simple as it seems, all you need is just a few small changes and you will be alright.

Enjoy…..

FREE Google AdWords CheatSheet (Value: $49)
Advanced Ninja-Style AdWords Marketing
No Need For Expensive AdWords Software
Start-To-Finish AdWords Walk Through

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