“Google Optimizer Tutorial…..”

If you are not testing stuff on your website, you do really know what exactly is going on in your business! Fortunately, we have really powerful tools like Google Website Optimizer which can help us do the testing easily and painlessly.

You need a Google AdWords account to access it, you do not even have to spend money on AdWords in order use it, you just need to pay a small fee for opening the account. Basically, there are 2 ways to do your testing…..

An a/b experiment compares the performance of 2 or more different pages. This is the most common way that most people test their website.

A multivariate experiment compares the performance of variations in multiple sections of a page.

A multivariate experiment is more accurate than an a/b experiment because you not only can find out which variations perform better, you can even find out which combination of variations work better.

Google Website Optimizer: Getting Started

First of all, name your experiment, (be specific). Then you identify your test page and your conversion page. Choose the option of installing and validating javascript tags yourself.

Next, paste your control script at the beginning of your test page source code, (before tag) and paste your tracking script at the end of your test page source code, (before tag).

If you are using WordPress for your landing pages, use Google Website Optimizer For WordPress plugin so that you can add your tracking code easily on any of your posts or pages.

After that, look for the sections in your page that you would like to vary as part of your test, surround the source code of each section of your original content with the given tags and give each section a unique name.

Now, paste conversion script at the end of your conversion page source code, (before tag). When you are ready, you can validate all codes to make sure they are all placed correctly. If there are errors, you will get an error message. Then you preview it before launching.

Google Website Optimizer: What To Test

There are a long list of elements to test, here are a few crucial ones:

• headline: text, color, font
• guarantee: text, font, images
• call to action: text, links, images

Above all, your offer is most important! You can also test your pricing, background color and much more. Go ahead and test these 3 elements as soon as you can.

Google Website Optimizer: Traffic Allocation

If you already have a high-converting page and you not want to test all the time, you can choose to allocate less than 100% of your traffic for testing, it is all up to you.

Google Website Optimizer: Video Tutorials

This is by no means a complete tutorial, even though it is good enough for you to get started, if you want to learn more, you can check out these videos below…..

Google Website Optimizer Tour

A/B Experiments In 5 Minutes

Creating Multivariate Experiments

Webinar: What Should I Test?

Webinar: Google Trifecta

The last 2 webinars are longer in duration and more comprehensive.

Enjoy…..

FREE Google AdWords CheatSheet (Value: $49)
Advanced Ninja-Style AdWords Marketing
No Need For Expensive AdWords Software
Start-To-Finish AdWords Walk Through

Claim Your Instant Access!
Click Here Right NOW >>