“Monetization Strategy…..”

When it comes to marketing online, having a clear monetization strategy is a must, if not you will not make any money. People who are new to online marketing are usually very confused about this and they just cannot pin point what exactly is going on. Sometimes, even the more seasoned marketers also have issues with their strategy.

In short, there are a few important components in an online business:

• traffic: getting visitors to your website
• conversion: converting visitors into profits

You are about to discover how you can combine them to work in your favor. Then you will also see how you can use content for getting traffic, improving conversions and much more…..

Conversion Strategy: How Do You Get Paid?

Some of the most common ways for you to get paid:

• selling digital/physical products as a merchant
• selling digital/physical products as an affiliate
• selling your services as a free lancer
• selling ad space on your website/blog
• placing ads like AdSense or eBay ads
• allow others to buy your business

There are so many good strategies out there and you need to pick one main strategy for your business. You can also combine more than one strategy, however, you need to make sure your combination works well.

For example, I usually have digital products which I sell as a merchant and at the same time, I promote other products as an affiliate. I do not sell ad space or put up AdSense or eBay ads.

You would notice that many bloggers sell ad space, put up AdSense or eBay ads. You would also noticed that some of them also provide services such as writing, design, programming and more.

Some people build a website with only one intention which is to sell if off at a high price. Personally, I am not in favor of this strategy because it takes too long to get paid.

Traffic Strategy: How Do You Get Traffic?

There are main 2 categories of traffic, though there are many sources of traffic:

• paid traffic: pay per click, banners ads, ezine ads, pay per view
• organic traffic: seo, articles, blogging, social media, referral

What I just mentioned are the more common sources of traffic, there are much more traffic sources that I have not mentioned yet. If I were to mention everything, this would become a super long blog post.

Notice that I said organic traffic instead of saying free traffic? Organic traffic requires more work and it takes more time than paid traffic. Ultimately, you always have to trade your skills and your effort or your skills and your money for traffic.

Paid Traffic requires you to create compelling ad copy, it is usually easy to track your returns, also the traffic is fast and consistent.

Organic Traffic requires you to put in more effort, tracking is not as easy as paid traffic, also the traffic can be unpredictable.

As for quality of traffic, it all depends on your individual traffic source. Only when you track then you can find out if the quality of your traffic is good. If it is good, your returns will be higher.

From personal experience, paid traffic usually converts into profits much faster than organic traffic.

Traffic And Conversion Match

Also nobody seems to talk about this issue of matching your traffic type to your conversion strategy. You can send very high quality traffic to websites which uses a strategy that does not match the traffic and it would result in no profits.

For paid search traffic, people are actively searching for something, you can send them to a landing page which is usually a salesletter, product review page, product comparison page or squeeze page.

If you give people what they are searching for, conversion should not be an issue. When people click on your ad, usually they know that it is an ad yet they are still willing to click on it, this only shows that they are interested in what you have to offer.

For organic traffic, people are usually searching for information and if you have content on your websites or blogs, they would want to read it. They are expecting content rather than sales pitch.

On your content pages, you could have links to pages which you are selling something. Maybe you are not selling anything except ad space and you also display AdSense or eBay ads.

High Quality Content

Content Leads To Conversion

With high quality, well-researched, well-written content, it will help to build trust and establish credibility. People are not stupid, when they see badly written or poor-presented content, they might want to leave your website fast.

When you use high quality content on your sites, more people will trust you. When people trust you, they will give their attention to you, eventually, they will be more willing to invest in your products or your services or they keep reading your blog and they recommend others to you.

This is how high quality content can lead to better conversions, it will always work, no matter which monetization strategy you choose.

Content Leads To Traffic

Content can be in multiple forms, mainly, text, audio, video. For text, you can submit articles to article directories, post them on information sharing sites (web2.0) and more. For audio and video, you can submit them to their relevant directories.

As you publish your content in many places all over the internet, you get more incoming links. These links will get you direct traffic, such as article marketing and web2.0 sites. When you get more links, your rankings on the search engines will go up.

This is how content can help you get more organic traffic, not too fast, not too slow and you may end up with good long term results.

Text based content (articles) can be converted into videos (power point slides with audio) and submitted to video sites like YouTube.

Your Content Is Your Product

Get serious with your content and treat it as your products, think of it this way:

• presell or review pages are products of an affiliate
• content-based blog posts are products of a blogger
• articles are products of an article marketer
• videos are products of an video marketer
• emails are products of an email marketer
• ppc ads are products of a ppc marketer

Now you can see content in a different light, not only can you package it into an ebook or ecourse to sell on ClickBank, you can also use it for so many other different purposes.

Action Steps

• Start with a simple monetization strategy.
• Build your site with high quality content.
• Buy some traffic and track your results.
• Improve your conversion rates.
• Generate even more traffic.
• Find more ways to monetize.
• Repeat.

I know it sounds simplified, this is still good enough to get you thinking through your monetization strategy.

For maximum conversions, every individual web page should have only one single purpose and zero distractions.

Enjoy…..

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“Unique Marketing Blueprint,
FULL Details With
Exact Sequence…..”

Here is the unique internet marketing blueprint I use all the time. It has been proven to work very well over time and across multiple markets. The exact details will be provided in a step by step manner and most important of all, in the right sequence.

All the resources and links mentioned here can be found on the resource page. However, you might want to read everything before going there so that you would not be distracted.

Market Research

Here is where many people get confused and the question you need to answer here is….. Which market or niche do you want to enter?

Many people, especially the ‘gurus’ and ‘bloggers’ really confuse us when it comes to research. To put it as simple as possible, just sell stuff that people want to buy. Once again, it is not about what they need but what they want because people pay a little for what they really need and pay a lot more for what they want.

All you need is reliable Korean-made car to get around but you still want to buy an European-made coupe. I can play a ordinary off-the-shelf electric guitar but I actually own a self-assembled electric guitar modified with hard-to-find expensive parts. You see the difference between need and want?

Hot Markets

Hot markets are more obvious than you think and because of that it tends to be more competitive. Though the quantity of the competition is a lot, the quality might be a lot lower than you expect!

Hot markets are also BIG markets, which means there is more traffic for you to acquire. Reality is….. more traffic usually means more money to make, no traffic surely means no money.

Always think about benefits before products and services. Here are some evergreen benefits that people REALLY want…..

• looking good (weight loss, skin care, teeth whitening, hair growth, etc)
• feeling great (self-improvement, subliminal, hypnosis, relaxation, etc)
• meaningful relationships (dating, parenting, family, communication, etc)
• more money (business, finance, investment, trading, gambling, betting, etc)
• hobbies and sports (photography, dancing, singing, guitar, golf, tennis, etc)

Think along this line and you would have no end of good markets to choose from, instead not knowing where to start. For a start you might want to narrow your focus to a smaller topic within a hot market and expanding it later on.

Audience And Conversation

Start thinking about who, (your audience), you want to sell to before you think of what, (products and services), you want to sell them. What conversation topics are going on in the minds of your audience? What are they thinking about most of the time? What are they discussing with other people on forums, social networks such as FaceBook, MySpace, etc.

Good examples would be, people who want to lose weight are usually women of a certain age, people who play golf are usually men of a certain age with a certain level of income.

Keyword Research

You can start thinking of a few very general keywords related to your market. Such as dating, weight loss, skin care, make money, dogs, cats, etc. Simply entering your main keywords Google Keywords Tool…..

• Set your match type to phrase.

Look at the results and you will get a good idea of other related keywords people are searching for.

• Enter some related keywords and set your match type to exact.

Now you not only have a set of highly-related keywords, you also got search numbers for the exact keywords.

There are many more ideas to generate laser-targeted keywords and we would discuss further, later on.

Domain Selection Tips

Make sure it has an important keyword in it. It must memorable, easy to spell, no hyphen, no digits, .com if possible. Do not use the in front of your domain because most people will forget to type it and you end up giving away traffic to someone else.

If you have a word in your domain that have both singular and pural, get both of them. Such as www.NicheTopicBook.com / www.NicheTopicSite.com, you should also get www.NicheTopicBooks.com / www.NicheTopicSites.com, then redirect the pural version to the singular version.

If you do not do it, someone else will get a similar domain as yours and probably take some of your traffic away from you. Still no idea what domain to choose? Just go to NameBoy or DomainsBot to get some ideas.

Web Hosting Tips

Choose only web hosting plans with cpanel, unlimited addon domains and unlimited MySQL database. As you grow your business, you might end up with many more domain names, MySQL is usually needed for installing important scripts like your tracking scripts, WordPress and much more, Cpanel has a very user-friendly interface.

WordPress Landing Pages

Forget about the easy way to install WordPress using fantastico because you will be shown the best way to do it. (Hint: It is simpler than you think!) If you do not want to do it yourself, you can get your webmaster to do it for you. If you do not have a webmaster, I can do it for you, just contact me on the contact page.

You can simply download WordPress with themes and plugins which I complied for you. If you already installed WordPress, you can download only the plugins, or you can also choose to download these landing page themes.

Note: These themes were modified so that they can load faster than most pages. Your loading speed is very important because people are impatient online.

Remember to download .htaccess, this is for long-term SEO benefits. Inside all these zip files, you will see the ReadMe text file which includes all the necessary instructions.

Enjoy…..

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